The "Mass-Affluent" Nigerian Consumer – Full table of contents

Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at sales@sagaciresearch.com

Part 1 – Methodology

  • Page 5
    • Breakdown of sample by gender in % – Figure 1
    • Breakdown of sample by income in % – Figure 2
  • Page 6
    • Breakdown of sample by social status in % – Figure 3
    • Breakdown of sample by education in % – Figure 4
    • Breakdown of sample by employment in % – Figure 5
  • Page 7: Average household size by income bracket – Figure 6

Part 2 – Financial services and Housing

  • Page 9: Overall sentiment: “How do you feel about the future?” – Figure 7
  • Page 10
    • % of bank account owners, and average # of accounts per HH – Figure 8
    • % of credit/debit card owners, and average # of cards per HH – Figure 9
  • Page 11
    • Breakdown of consumers by type of place and income bracket – Figure 10
    • Breakdown of consumers by type of home and income bracket – Figure 11
  • Page 12
    • % population owning a second home (holiday, countryside, abroad) by income bracket – Figure 12
    • Average number of homes – Figure 13

Part 3 – Travel and Transportation

  • Page 14
    • Mode of transport to work in %, by income bracket – Figure 14
    • Breakdown of sample by time taken to commute to work – Figure 15
  • Page 15
    • Breakdown of car ownership in % – Figure 16
    • Average # of cars owned by HH – Figure 17
    • Breakdown of state of car at purchase in % – Figure 18
    • Breakdown of driver employment in % – Figure 19
  • Page 16: Car brands owned by affluent consumers in % – Figure 20
  • Page 17: “How much do you agree with the statement about cars?” – Figure 21
  • Page 18
    • Frequency of air travel (domestic/international) in % of respondents – Figure 22
    • Reason for traveling in % – Figure 23
  • Page 19
    • “How many weeks of holidays do you take per year?” – Figure 24
    • “…and what do you do?” – Figure 25

Part 4 – Food and Grocery

  • Page 21: Frequency of consuming food categories In %, entire sample (2014) – Figure 26
  • Page 22
    • “How often do you shop for grocery at those locations?” – Figure 27
    • “Where do you expect to shop more often in the next years?” – Figure 28
  • Page 23
    • “Who is in charge of grocery shopping?” – Figure 29
    • “What are the main issues you face while shopping here?” – Figure 30
  • Page 24: Shopping location for specific categories In % – Figure 31
  • Page 25: “When shopping abroad where do you usually go?” – Figure 32

Part 5 – Electronics and Home Appliances

  • Page 27: Ownership of electronics In % – Figure 33
  • Page 28
    • Mobile phone ownership by brand and type in % – Figure 34
    • “How often do you get a new mobile phone?” – Figure 35
  • Page 29: “How much do you agree with the statement about mobile phones?” – Figure 36
  • Page 30: Electronics and appliances ownership rates – Figure 37

Part 6 – Leisure, Sports and Media

  • Page 32
    • “What do you do during your leisure time?” – Figure 38
    • “When going-out, where do you go?” – Figure 39
  • Page 33
    • Breakdown of respondents by sport activity in % (2014) – Figure 40
    • Type of sport practiced in % (2014) – Figure 41
  • Page 34: Breakdown of respondents by media followed in % (2014) – Figure 42
  • Page 35: List of preferred media channels/properties for affluent consumers (TV, magazines, newspaper, radio, Internet, social media) – Figure 42bis
  • Page 36
    • “How much do you agree with the statements concerning your children’s education?” – Figure 43
    • Breakdown of households by type of children schooling n % – Figure 44

Part 7 – Going-out

  • Page 38: “How often do you eat at those venues?” – Figure 45
  • Page 39
    • “Do you consume alcoholic beverages?” – Figure 46
    • “In what context do you have a drink?” – Figure 47
  • Page 40:  “When you think of bars/nightclubs which sentence applies the most to you?” – Figure 48
  • Page 41: Breakdown of respondents by frequency of consuming type of alcohol – Figure 49
  • Page 42: Overview of main behaviors related to key alcoholic beverages – Figure 50
  • Page 43: Preferred Champagne, Vodka and Whiskey brands – Figure 50bis

 

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