How do Kenyans Bank?

The rapid adoption of mobile money has been the signature trend of the Kenyan financial-services market over the past decade. Most consumers now use mobile payments, while less than half have a debit card.

Sagaci Research´s new report, ‘How do Kenyans Bank?’ which is based on findings from 1,000 face-to-face interviews, provides data on brand awareness and attitudes towards banking, as well as the penetration rates of financial products by age, income and education level.

In order to download the full report head over to the publications section of the website, and for coming information on the new series of reports watch this space!