Insights & publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
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    How do Nigerians shop? Lagos purchasing habits: what, where and when? - May 2018

    An overview of the shopping patterns and consumption habits in Lagos, based on data collected from consumer interviews. 5 key themes: penetration, buyer profile, shopping locations, grocery shopping preferences, household goods and personal care.

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    How do Kenyans shop? Nairobi purchasing habits: what, where and when? - May 2018

    An overview of the shopping patterns and consumption habits in Nairobi, based on data collected from consumer interviews. 5 key themes: penetration, buyer profile, shopping locations, grocery shopping preferences, household goods and personal care.

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    Sentiment Tracker, Dakar: Looking Forward To The Future! - April 2018

    This report provides an overview of Senegalese respondents’ sentiments, including their attitudes towards their professional, social and financial well being, as well as a national context. The report is based on data from 1,559 face to face interviews, and is analysed with cross section of socio-demographic and economic criteria.

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    SagaIncome Nigeria: Household Income Distribution in Lagos - April 2018

    This report contains survey data on monthly household income in Lagos. Capturing accurate data on household income can be challenging in the context of Africa, and Sagaci Research is committed to a robust, bottom-up approach. Our Saga Income data set, which is based on in-person interviews with a stratified sample of more than 1,000 of the city´s inhabitants, is key to understanding purchasing power and consumption patterns in Africa´s largest city.

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    Retail financial services in Ghana, Kenya, Nigeria and South Africa: A comparative analysis - March 2018

    This report provides an overview of the retail banking landscape in Ghana, Kenya, Nigeria and South Africa. Based on consumer interviews performed in Accra, Nairobi, Lagos and Johannesburg, it provides insights on the retail banking landscape and the consumer attitudes towards retail banking in each city, and allows for comparative analysis across countries.

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    How do South Africans bank? Consumer financial services in Johannesburg - February 2018

    This report explores the consumer banking landscape in South Africa. Based on 1,000 + consumer interviews performed in Johannesburg, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape and the banking competitive landscape.

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    How do Nigerians bank? Consumer financial services in Lagos - February 2018

    This report explores the consumer banking landscape in Nigeria. Based on 1,000 + consumer interviews performed in Lagos, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.

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    How do Kenyans bank? Consumer financial services in Nairobi - February 2018

    This report explores the consumer banking landscape in Kenya. Based on 1,000 + consumer interviews performed in Nairobi, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.

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    How do Ghanaians bank? Consumer financial services in Accra - February 2018

    This report explores the consumer banking landscape in Ghana. Based on 1,000 + consumer interviews performed in Accra, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.

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    The KFC Index Report by Sagaci Research

    The KFC Index was created by Sagaci Research as an informal way to gauge whether currencies in African countries are “correctly valued”. It is based on the theory of purchasing power parity (PPP), which states that exchange rates should move towards the rate that would equalize the prices of an identical basket of goods and services between two countries. In this case, the concerned goods are KFC´s™ Original 15 pc. Bucket and geographically specific to African countries. The report will be published quarterly to track the changes in consumer prices and currency exchange rates, and hereby shedding light on economic performance, inflation and monetary policies.

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