The Kampala consumer – Full table of content

Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at sales@sagaciresearch.com

Part 1: Methodology

  • Page 6
    • Sample breakdown by gender in % (figure 2)
    • Sample breakdown by age of respondent in % (figure 3)

Part 2: Income and Expenditures

  • Page 9
    • Split of population of Kampala by income bracket in % in 2013 (figure 4)
    • Average Ugandan household income vs. average Kampala household income in USD in 2013 (figure 5)
  • Page 10: Average size of households in Kampala in number of members (figure 6)
  • Page 11: Breakdown of population by SEC and highest level of education attained in % (figure 7)
  • Page 12: Average households monthly income by district/area in US Dollars (figure 9)
  • Page 13: Breakdown of average spending by category and by SEC in 2013 (figure 10)
  • Page 14
    • Population breakdown by type of employment in % (figure 11)
    • Population breakdown by sector of employment in % (figure 12)
  • Page 15
    • Population breakdown by type of employment by SEC in % (figure 13)
    • Population breakdown by sector of employment by SEC in % (figure 14)

Part 3: Ownership and assets

  • Page 17: Breakdown of dwelling ownership by SEC in %  (figure 15)
  • Page 18: Type of dwelling owned or rented by SEC in %  in 2013 (figure 16)
  • Page 19: Ownership (penetration) of household goods in % in 2013 (figure 17)
  • Page 20: Ownership of household goods in all SECs and for SEC D in % in 2013 (figure 18)
  • Page 21: Household good adoption curves in 2013 by monthly income (figure 19)
  • Page 22: Household good first time purchase by SEC in % in 2013 (figure 20)

Part 4: Savings and financial services

  • Page 24: Breakdown of average monthly income by SEC and by usage in US Dollars, % in 2013 (figure 21)
  • Page 25: Share of savings and give-aways from total household monthly income in US Dollars (figure 22)
  • Page 26
    • Breakdown of main saving motive in % (figure 23)
    • Breakdown of main saving motive by SEC in % (figure 23bis)
  • Page 27
    • Penetration of bank accounts in % (figure 24)
    • Penetration of bank accounts by SEC in % (figure 25)
  • Page 28
    • Usage of banking services in % of population with bank account (figure 26)
    • Usage of banking services by SEC in % of population with bank account (figure 27)
  • Page 29
    • Penetration of insurance in % (figure 28)
    • Penetration of insurance by SEC in % (figure 29)
  • Page 30: Penetration of insurance products by SEC in % (figure 30)

Part 5: Shopping behaviors / channel visited

  • Page 32: Retail channel visited in past 4 weeks by SEC in % (figure 31)
  • Page 33
    • Share of retail channels for fruits and vegetables purchases by SEC in % (figure 32)
    • Share of retail channels for grocery products purchases by SEC in % (figure 32bis)
  • Page 34
    • Share of retail channels for dairy purchases by SEC in % (figure 33)
    • Share of retail channels for water and soft drink purchases by SEC in % (figure 34)
  • Page 35
    • Share of retail channels for personal care products purchases by SEC in % (figure 35)
    • Share of retail channels for shoes and clothes purchases by SEC in % (figure 36)
  • Page 36: Purchasing frequency for main food and drink products – All SECs (figure 37)
  • Page 37: Purchasing frequency for main food and drink products – SEC A (figure 38)

Part 6: Mobile, internet and TV behaviors

  • Page 39: Penetration of internet by SEC in % in 2013 (figure 39)
  • Page 40: Channels of accessing internet by SEC in % in 2013 (figure 40)
  • Page 41: Breakdown of satellite access by access method in % in 2013 (figure 41)

 

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