- 27th January 2016
- Posted by: Emili Vilanova
- Category: Retail & Shopping Malls, Countries, Kenya
This publication provides an overview of the major grocery chains present in Kenya and illustrates the current level of development of modern retail in the country:
- Provides clear facts on the current state of development of modern retail in Kenya
- Sheds light on the development opportunities that exist for new entrants and incumbents in the retail industry based on current development levels and size of the upper and middle-class population
- Quantifies the level of competition in Kenya and benchmarks it against many other African countries
- Captures the differences in terms of share of modern and traditional retail in Kenya compared to other African countries
- Compares sales volume of the different players present in Kenya both locally and abroad
- Highlights the differences in per square meter sales across the different players
- Comprehensive profiles for the six biggest retail players are also included
Get answers to these questions
- What is the level of development of modern grocery retail in Kenya?
- How attractive in the Kenyan retail industry? (i.e. how does modern retail density compare to the size of the upper/middle-class population?)
- How is the share of modern trade and traditional retail different in Kenya compared to other African economies?
- What is the current level of fragmentation in Kenya’s retail? How does it compare to other African countries?
- Which are the leading supermarket chains in Kenya in terms of sales?
- How are the different chains performing in terms of sales per square meter?
- What are the current expansion plans of the different players?