New products and services: SagaTrade, your definite tool to make informed decisions about Africa’s key markets

The retail landscape in Africa is fragmented and under continuous evolution. Traditional trade is largely dominant, and in many cases, accurate up to date information is hard to find.

Sagaci Research has launched the SagaTrade, a comprehensive map of consumer goods distribution outlets (covering “on trade” and “off trade” channels) in key African cities.

Exhaustive information on all the city outlets is available, including name, location, type, categories sold, facilities available, contact details and photos. The database is continuously updated, and information is shared through an easy to use and intuitive online tool.

SagaTrade is designed to help you define, implement and optimize your distribution and marketing strategies of consumer goods across the African continent.

For more information contact alexia.beracasa@sagaciresearch.com