How many people have an insurance policy in Accra?
What is the proportion of the population that uses the Internet for banking purposes?
Does income level have an influence on mobile banking penetration?
How many people know about the leading retail bank in the country?
These questions all find their answers in this report about consumer financial services in Ghana. The
report provides insights on financial products penetration, the credit landscape, mobile payments
and the banking competitive landscape.
The report is based on data collected through more than 1,000 face-to- face interviews in August
2017 in Accra, and provides a unique perspective of the consumer financial services landscape of the