Grocery retail in Ethiopia – Full table of contents

Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at sales@sagaciresearch.com

Part 1 – Economy & Demography: Strong fundamentals

  • Page 7
    • Constant GDP growth (2004-2012) – Figure 1
    • Value-added by economic activity (2008-2011) – Figure 2
  • Page 8
    • Constant GDP growth (2012-2017) – Figure 3
    • Average GDP growth of African countries (2012-2017) – Figure 4
  • Page 9
    • Population (in million inhabitants, 2011-2017) – Figure 5
    • Population of key cities (in million inhabitants, 2012) – Figure 6
  • Page 10: Illustration of urbanization in Ethiopia – Figure 7
  • Page 12
    • Investments in billion USD (1992-2013) – Figure 8
    • Investments in billion USD, (1992-2013) – Figure 9
  • Page 13: Sagaci Research Country Attractiveness Score (2013) – Figure 10

Part 2 – Consumer perspective: Middle-class still small but getting significant in Addis-Ababa

  • Page 16
    • 2013 income brackets: Split of households by average monthly income – Figure 11
    • 2018 income brackets: Split of households by average monthly income (2013 $) – Figure 12
  • Page 17
    • Nationwide 2013 income brackets: Split of households by average monthly income – Figure 12
    • Addis Ababa 2013 income brackets: Split of households by average monthly income – Figure 13
  • Page 18: Ownership of key household equipment by household (2013) – Figure 14
  • Page 19: Household equipment adoption curves (2013) – Figure 15
  • Page 20: Addis-Ababa – Household expenditures by income bracket (2013) – Figure 16
  • Page 21: Share of food in consumption expenditures by household across Africa (2010) – Figure 17
  • Page 22
    • Share of modern retail within total grocery expenditures (2008-2012) – Figure 18
    • Share of modern retail grocery spending by income bracket (2013) – Figure 19
  • Page 23
    • Consumption expenditure per household (real ETB in thousand, 2012-2018) – Figure 20
    • Average monthly grocery spending per household (real ETB, 2012-2018) – Figure 21

Part 3 – Retail structure: Dense traditional retail scene, handful of modern retailers

  • Page 26: Off-trade: Seven main distribution channels across the country – Figure 22
  • Page 27: On-trade: Six main distribution channels across the country – Figure 23
  • Page 28: Estimated number of retail outlets across Ethiopia (2013) – Figure 24
  • Page 29: Estimated number of retail outlets across Addis Ababa (2013) – Figure 25
  • Page 30: FMCG supply-chain (2013) – Figure 26
  • Page 31
    • Share of retail channels visited for fruits and vegetables purchases by income bracket (%, 2013) – Figure 27
    • Share of retail channels visited for fruits and vegetables purchases by income bracket (%, 2013) – Figure 28
  • Page 32
    • Share of retail channels visited for fruits and vegetables purchases by income bracket (%, 2013) – Figure 29
    • Share of retail channels visited for fruits and vegetables purchases by income bracket (%, 2013) – Figure 30)
  • Page 33: Modern retailers across Addis Ababa (2013) – Figure 31
  • Page 34: Key food importers & distributors across Addis Ababa (2013) – Figure 32
  • Page 35: Selected food distributors across Addis Ababa (2013) – Figure 33
  • Page 36: Split of modern retailers store surface by category (2013) – Figure 34
  • Page 37: Grocery price index for modern retailers (2013) – Figure 35
  • Page 38: Illustration of modern retailers pricing strategy (2013) – Figure 36
  • Page 39: Map of modern retailers and major traditional markets in Addis Ababa (2013) – Figure 37
  • Page 40: Evolution of number of modern stores across Addis Ababa (2013) – Figure 38
  • Page 41: Profile of traditional stores – Figure 39
  • Page 42: Assortment analysis for traditional stores (2013) – Figure 40
  • Page 43: Assortment analysis for Mini-Marts (2013) – Figure 41
  • Page 44: Assortment analysis for Kiosks (2013) – Figure 42
  • Page 45: Assortment analysis for market stalls (2013) – Figure 43
  • Page 46: Assortment analysis for Gulits (2013) – Figure 44
  • Page 47: Map of major traditional markets across Addis Ababa (2013) – Figure 45

Part 4 – On the edge of change? But difficult conditions for modern retailers

  • Page 52: Penetration of private cars in Addis-Ababa (2013) – Figure 46
  • Page 53: Grocery price index for modern and traditional retailers (2013) – Figure 47
  • Page 54: Traditional retailers business model and P&L (2013) – Figure 48
  • Page 55: Consumer cooperative business model (2013) – Figure 49
  • Page 56: Wholesale and retail margins analysis (2013) – Figure 50
  • Page 57: Estimated share of local products within total assortment (2013) – Figure 51
  • Page 58: Selected key local brands by category (2013) – Figure 52
  • Page 59: Main biscuit brands available in supermarkets (2013) – Figure 53
  • Page 60: Main on-going retail real estate projects – Figure 54
  • Page 62: Legal framework – Figure 55

Part 5 – Moving forward: Modern retail could reach ~1.5% of total grocery sales by 2018

  • Page 65
    • Grocery sales (ETB, current, 2012-2018) – Figure 56
    • Modern retail grocery sales (ETB, current, 2012-2018) – Fig. 57A
    • Share of modern retail (2012-2018) – Figure 57B
  • Page 66
    • Estimated number of modern retail stores (2018) – Figure 58
    • Estimated modern retail surface (‘000 sqm, 2018) – Figure 59
  • Page 67: Attractiveness of Ehtiopia regions for retail (2013) – Figure 60
  • Page 68: Attractiveness of Addis Ababa sub-cities for retail (2013) – Figure 61
  • Page 69: Average monthly income per household by sub city in Addis Ababa (2013) – Figure 62

 

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