Consultant puts the boot into South African supermarkets

Frans van der Colff, formerly of Shoprite and Food Lover’s Market and now an independent consultant, has accused South African grocery retailers of not paying enough attention to the needs of lower-income consumers.

Speaking at a conference called “Seamless Africa” that was held in Cape Town during March, he claimed “They buy in smaller quantities, which translates to a larger number of customers, but we hardly have enough checkouts open.” Van der Colff also accused South African retailers of acting complacently when they expand into other African markets, claiming that, in many cases, “We simply take our model and plonk it down elsewhere without taking cultural differences into account.”

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