african beauty

  • Featured project: Cosmetics – researching the real and the virtual world

    Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics

    Categories: Consumer - Ghana - Sagaci Insigths - Beauty