• Sagaci Insights: SagaIncome and Socio-Demographics

    Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,

    Categories: Consumer - Ghana - Sagaci Insigths - Kenya - Nigeria - Senegal - South Africa

  • How do Kenyans Bank?

    The rapid adoption of mobile money has been the signature trend of the Kenyan financial-services market over the past decade. Most consumers now use mobile payments, while less than half have a debit card. Sagaci Research´s new report, ‘How do Kenyans Bank?’ which is based on findings from 1,000 face-to-face interviews, provides data on brand awareness

    Categories: Uncategorised

  • Sagaci Insights: Financial Services in Ghana, Kenya, Nigeria and South Africa

    We recently published a series of reports covering the retail banking markets in Ghana, Kenya, Nigeria and South Africa, as well as a broader regional study covering all four countries. These provide data and insight on the penetration rates of financial products, the market for consumer credit and the competitive landscape.   What is the penetration rate of financial

    Categories: Consumer - Ghana - Financial Services - Kenya - Nigeria - South Africa

  • Key FMCG distributors in Kenya

    What information is included? We offer an up-to-date database on the most relevant importers and distributors in Kenya, including contact details, key people and product categories covered, which include home care products, processed and fresh foods, alcohol and tobacco, soft drinks and confectionery. This information has been compiled first hand by our teams on the

    Categories: Retail & Shopping Malls - Distributors - Kenya

  • The urban Kenyan consumer

    This is the first edition of a publication, part of our Consumer Profiles series, that provides a detailed description of the consumption behavior of households in urban Kenya, across the different income brackets, as well as key demographic data. It offers statistics and analyses on key topics including income and expenditures, equipment ownership and assets, savings

    Categories: Consumer - Kenya

  • Grocery retail in Ghana – Full table of content

    Below is the list of all tables and figures included in the report. Please note that most sections can be purchased individually directly below. If you want a specific page, please contact us directly by calling +33 1 84 17 07 35 or send us an e-mail at

    Categories: Uncategorised