Africa Consumer

Understanding the African consumer is an integral process when expanding or starting a business on the continent. African consumers have displayed highly diverse trends in consumption and usage and attitude across markets. Our clients rely on our different products to provide them with relevant information about the African consumer behaviour towards different products and sectors.



Omnibus card

Don’t find what you are looking for?

Join our Omnibus service running periodically in each country

The Sagaci Research Omnibus offers an urban and semi-rural 1500 sample size, accessing consumers in more than 13 African countries. You can add your own questions to the Omnibus surveys and receive top quality data within 5 weeks.

To find out more about our SagaBus product please download the brochure here.

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