Africa route-to-market

Route-to-market analysis requires granular, rigorous and up-to-date information on market conditions, which can be particularly challenging in the African context. Sagaci Research´s SagaPoS provides solutions for both the FMCG and non-FMCG sectors.

SagaTradeMap

Get to know your trade environment in detail

In which outlets can my products and my competitor’s be sold?

  • Location and contact details
  • Type of outlet
  • Key outlet characteristics
  • Key categories sold in the outlet
  • Sales routes design

Get to know the performance of your brands and SKUs

How do my brands and SKUs perform versus competitors?

  • Numeric and weighted distribution of own brands and competitor’s
  • Level of deployment of pictures of success (price, share of shelves, visibility…)
  • Trade and promotional activities
  • Road-to-market
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