Africa route-to-market

Solving the African route-to-market question requires minutely accurate and rigorous data about the landscape as it exists today. Sagaci Research provides solutions to both FMCGs and non-FMCGs through its SagaPoS products.


The SagaTrade is a fully a fully comprehensive map of consumer goods distribution outlets (covering “on trade” and “off trade” channels) in key African cities. Exhaustive information on all the city outlets is available, including name, location, type, categories sold, facilities available, contact details and photos.

The database is continuously updated, and clients can access it through a dedicated online platform.

For more information check the brochure here

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