Industry understanding

Market Assesment in Africa

We provide clients with a broad view of the market, making use of all our resources on the ground and different methodologies to answer questions like:

  • What is the size of the industry? And how is it distributed (modern vs traditional trade)
  • What is the current regulatory framework and which are its effects on the industry?
  • What are the opportunities and threats?
  • What are and would be the consumer trends of the market? Which are our client’s core customers? How loyal are they to the brand?
  • What are the profiles of main competitors and what are they doing in each segment?
  • How would the market develop in the near future? What are the potential disruptions?

A tailored study of exceptional quality will be designed, put in place and delivered in approximately 2 months and will leverage our deep footprint in the continent and team capabilities.

Sagaci’s presence across different African markets would allow you to replicate the study in a cost effective way and boost powerful marketing strategies across the continent

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