We provide multinational companies, consulting firms and investors with market research and market intelligence solutions, leveraging our local presence and expertise, enabling them to make better strategic decisions.
Insights and databases across key sectors and countries highlighting growth opportunities driving change across the continent including market attractiveness, consumer outlook among others.
Retired Cameroonian football player Samuel Eto’o has been voted African of the Year by respondents...15th January 2021
From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for c...13th January 2021
Despite the fact they are very low polluters in per-capita terms, most African consumers are eager t...15th December 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winne...8th December 2020