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Insights and databases across key sectors and countries highlighting growth opportunities driving change across the continent including market attractiveness, consumer outlook among others.
News
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Football legend Samuel Eto’o voted African of the Year
Retired Cameroonian football player Samuel Eto’o has been voted African of the Year by respondents...
15th January 2021 -
From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for c...
13th January 2021 -
Green is the colour? Sagaci Research publishes new report on African attitudes to sustainability
Despite the fact they are very low polluters in per-capita terms, most African consumers are eager t...
15th December 2020 -
Ranking of e-commerce players in Kenya based on “Positive Recommendation” in Q4 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winne...
8th December 2020