About us

With offices in 15 African countries and field operations in a further 11, Sagaci Research is the leading provider of African market data and analysis. Outside of Africa, we have offices in Barcelona, Paris, Hong Kong and Tokyo.

Our Mission

In a continent where garnering reliable and up-to-date information can frequently be a challenge, our mission is to provide clients with data and insight that helps them to maximise their potential in some of the world´s fastest-growing markets.

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Our Team

Sagaci Research’s team blends international experience with local knowledge. Our 100+ staff combine a broad mix of nationalities and backgrounds, but we all share a passion for understanding the intricacies of Africa and its economic development.

Our Research Team

Our analysts are responsible for defining the methodology of each research project, managing the output generated by our field team, conducting quality-control checks, and analysing and interpreting data. Our clients utilise this data and insight to make more informed and more profitable decisions about African markets.

Many research team members have experience in the consulting, research or investment banking fields, and we have a number of Boston Consulting Group alumni, in addition to graduates from some of the leading schools in Europe and Africa.

Nairobi Office
Nairobi Office
Barcelona office
Barcelona office
Cairo office
Cairo office

Our Field Team

Our field team provides local knowledge and on-the-ground expertise. The primary function of field-team members is the collection of data and information via surveys, interviews, and focus groups. They play a key role in distinguishing us as the leading market research organisation for Africa.



Julien Garcier

Co-Founder & Managing Director

Julien has 17 years of experience in market research and strategy consulting. A former Principal at The Boston Consulting Group and Consultant at A.T. Kearney, he holds an MSc in Management from EM Lyon (France).

João Terlica

Co-Founder & Managing Director

João has 17 years of experience in market research and strategy consulting. A former Project Leader at The Boston Consulting Group and an Independent Advisor in emerging markets for The Office of Tony Blair, he holds an MSc in Industrial Engineering from IST (Lisbon) and an MBA from IESE (Barcelona) and Columbia University (New York).