Burger King sees “huge opportunity” in African markets

Burger King parent company Restaurant Brands International (RBI) has revealed that it is in talks with potential franchisees with a view to expanding its presence in sub-Saharan Africa.

According to Daniel Schwartz, CEO of RBI, the fast-food chain is “significantly under-penetrated” on the continent and has a “huge opportunity” to grow. José Cil, president of Burger King, added “We think Nigeria is an amazing opportunity, we think East Africa as well.”

Burger King currently has restaurants in six African countries – Côte d’Ivoire, Egypt, Ghana, Kenya, Morocco and South Africa. But as we have previously discussed, the spread of Western fast food across Africa has attracted the ire of some.

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