Africa
-
QSR/Casual Dining Brands in Kenya: Brands with the highest satisfaction score in January 2021
In Kenya, most casual dining and QSR players have been ‘relatively’ spared by the Covid19 crisis, with outlets closed only during a few weeks in early 2020. In our January 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), KFC is #1 ahead of Java House and Spur. Cold Stone Creamery is #4
3rd February 2021
Categories: Foodservice - Africa - SagaBrand - Consumer - Retail & Shopping Malls - Kenya
-
Ranking of non-alcoholic beverages players in Côte d’Ivoire based on “Likelyhood to purchase” in Q4 2020
2020 has been a challenging year for most brands in the beverages industry, including in Côte d’Ivoire. Cash tight consumers have reduced their consumption frequencies and changed their habits in terms of brands. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the brand movements. Which non-alcoholic beverages in Côte d’Ivoire
25th January 2021
Categories: Africa - Côte d'Ivoire - FMCG - Non-alcoholic beverages - SagaBrand - Consumer
-
From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights
-
Green is the colour? Sagaci Research publishes new report on African attitudes to sustainability
Despite the fact they are very low polluters in per-capita terms, most African consumers are eager to do their bit to help preserve the environment Sagaci Research has just published a report entitled “Consumer Reflection on Sustainability Across Africa.” Based on 2,800 interviews conducted online with consumers across all income groups in five countries
15th December 2020
-
Ranking of e-commerce players in Kenya based on “Positive Recommendation” in Q4 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winners in that odd context. Shopping habits have changed significantly and e-commerce players have greatly benefited from that context and from the limitation of physical movements. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the
8th December 2020
Categories: Retail - Africa - e-commerce - SagaBrand - Kenya
-
Ghana becomes SPAR’s tenth African market
Netherlands-based SPAR International has partnered with EcoDi (Economic Distribution Company Ghana) in a deal that will see all of the latter’s 17 outlets (most of which are located in the vicinity of Accra) convert to the SPAR banner by the end of this year. This deal makes Ghana SPAR’s tenth African market and its second
1st September 2020
Categories: SagaRetail News - Supermarkets - Africa - Spar - Ghana - Cote d'Ivoire
-
As Tuskys flounders, three of its rivals open new stores
Tuskys may be struggling, but its smaller rival Quickmart continues to expand rapidly in Nairobi. Meanwhile, Carrefour and Chandarana Foodplus also opened new outlets during June. The Competition Authority of Kenya initiated an investigation into Tuskys after it fell behind on supplier payments (according to media reports, it owes them KES1.3 billion – USD12.1 million),
30th June 2020
Categories: SagaRetail News - Retail - Supermarkets - Africa - Shoprite - Carrefour - Supermarket - Quickmart - Retail & Shopping Malls - Kenya
-
Jumia sees its number of active users jump by half
The number of annual active consumers (those who have made a purchase during the prior 12 months) using Jumia increased at an annual rate of 51% during the first three months of 2020, to 6.4 million, according to the online retailer’s latest quarterly report. The total number of orders it received rose by 28% year-on-year
15th May 2020
Categories: SagaRetail News - Retail - Supermarkets - Africa - Naivas - Carrefour - Internet retail - Consumer - Retail & Shopping Malls
-
A shopping revolution: Covid-19 is a catalyst for e-commerce in Africa
Even before the current crisis, interest in online shopping was on the rise in Africa, albeit from a very low base. As recently as December 2019, a Sagaci Research survey found that 12% of Nigerian consumers had used the internet to shop online during the previous four weeks. In Kenya and Tanzania, this figure stood
14th May 2020
Categories: Blog - Retail - Supermarkets - Africa - Consumer - Retail & Shopping Malls - Angola - Uncategorised - Cote d'Ivoire - Kenya - Nigeria - Senegal - Zambia
-
Edcon becomes the first major African retail casualty of Covid-19
South Africa-based Edcon Holdings Ltd., the parent of apparel and homewares retailer Edgars, revealed on April 29th that it was planning to enter voluntary business rescue, a form of bankruptcy protection. Founded in 1929, Edcon is one of the largest non-food retailers in Africa, operating more than 1,000 stores, including more than 20 in sub-Saharan
8th May 2020
Categories: SagaRetail News - Africa - Retail & Shopping Malls - South Africa