Cote d’Ivoire
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Zara’s one-size-fits-all approach to African e-commerce
On November 7th, Spanish fast-fashion retailer Zara announced that it was to commence online sales in 106 new markets, including many African ones, the next day. The African countries covered by this initiative include Angola, Côte d’Ivoire, Ghana and Senegal. All of these countries will be covered by a single global website that is available
16th November 2018
Categories: SagaRetail News - Retail & Shopping Malls - Ghana - Angola - Cote d'Ivoire - Senegal
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Moroccan home furnishings chain unveils smaller store format
Moroccan home furnishings chain unveils smaller store format Kitea, which operates 26 stores in Morocco selling furniture in kit form, recently launched a smaller format store called “Kitea City.” The first Kitea City opened its doors in Casablanca during July 2018, with plans to open almost a dozen more in in the near future. Kitea
3rd August 2018
Categories: SagaRetail News - Retail & Shopping Malls - Cote d'Ivoire - DR Congo - Equatorial Guinea - Morocco - Senegal - Tunisia
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Yum! Brands expands its restaurant chains in Africa
KFC has arrived in Côte d’Ivoire, opening its first outlet in Abidjan during April. Meanwhile, another subsidiary of Yum! Brands, Pizza Hut, has entered the Tanzanian market, opening a restaurant in Dar Es Salaam. But not everyone is happy about the spread of fast food in Africa. Speaking to the New York Times newspaper in November
27th June 2018
Categories: Foodservice - SagaRetail News - Consumer - Retail & Shopping Malls - Ghana - Corporate news - Cote d'Ivoire - Tanzania - Ivory Coast
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The Sagaci Omnibus surveys reach Ethiopia and Senegal in March, and Ivory Coast, Cameroon and DR Congo in April
Having expanded our coverage to include 13 different countries in Africa, we continue to run the Sagaci Omnibus with great success. Our next waves of Omnibus surveys feature: March 2nd: Ethiopia and Senegal April 13th: Ivory Coast, Cameroon and DR Congo The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a number of
22nd March 2018
Categories: Corporate news - Cameroon - Cote d'Ivoire - DR Congo - Ethiopia - Senegal
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Featured project – The dynamics of farming across Africa
Sagaci Research keeps growing its expertise and knowledge base in the agricultural sector, one of the main pillars for Africa’s economic development. We recently executed a study for a leading multinational company, in order to gain insights on the entire value chain of several crops and understand the way in which farmers use agricultural products and their
24th January 2018
Categories: Ghana - Agriculture - Cote d'Ivoire - Ethiopia - Mozambique - Nigeria - Tanzania - Zambia
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Sagaci Retail Outlet Database launched across 9 cities in Africa
The retail landscape in Africa is very fragmented and under continuous evolution. Traditional trade is largely dominant. Accurate up to date information is hard to find in many cases. Sagaci Research has launched the Sagaci Retail Outlet Database, a comprehensive map of FMCG distribution outlets (covering "on trade" and "off trade" channels) in 9 key African cities.
20th December 2017
Categories: Ghana - Algeria - Angola - Cote d'Ivoire - DR Congo - Ethiopia - Mozambique - Nigeria - Tanzania
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Sagaci Omnibus continues to run: next waves in Ivory Coast, Cameroon and DR Congo
Sagaci Research’s Omnibus surveys continue to run across the continent. Our next wave of syndicated consumer survey reaches Ivory Coast, Cameroon and DR Congo in October. We are accepting confirmations by October 13th. Remember: The Sagaci Omnibus is a fast and cost-effective way to reach consumers in those countries. You define your questions, and these are
20th December 2017
Categories: Consumer - Retail & Shopping Malls - Telecom - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Cameroon - Agriculture - Cote d'Ivoire - Automotive - DR Congo - Distributors - Pharmaceuticals
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Sagaci Omnibus available across 11 cities in Africa
The Sagaci Omnibus is a fast and cost-effective consumer survey. You can use it to assess brand awareness, understand consumer behaviours, measure advertisement recalls or gauge public opinion. With Sagaci Omnibus you share the setup costs of quantitative research with other clients, lowering your survey costs. You simply define your questions, and the pricing is
11th December 2017
Categories: Consumer - Retail & Shopping Malls - Ghana - Telecom - Angola - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Cameroon - Agriculture - Cote d'Ivoire - Automotive - DR Congo - Distributors - Pharmaceuticals - Ethiopia - Kenya - Mozambique - Nigeria - Tanzania - South Africa - Ivory Coast
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Shopping centers across Africa Report – 2017 edition
The fifth edition of the Shopping Centers across Africa Report is already available. As investment and interest from mall developers grows across the continent, the realities in the different countries are becoming more diverse. From a more sophisticated market in Northern and Southern Africa, to a close-to-saturation retail landscape in Kenya or the challenging economic
11th December 2017
Categories: Egypt - Retail & Shopping Malls - Ghana - Algeria - Angola - Countries - Benin - Botswana - Burundi - Cameroon - Cote d'Ivoire - DR Congo - Equatorial Guinea - Ethiopia - Gabon - Kenya - Libya - Morocco - Mozambique - Nigeria - Rwanda - Senegal - Sudan - Tanzania - Togo - Tunisia - Uganda - Zambia - Zimbabwe - South Sudan - Sierra Leone - Congo - Mali - South Africa - Namibia - Ivory Coast
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Sagaci Research in the news – How fast food reveals secrets of the economy (BBC)
How much will a Big Mac cost you in Lima? Or Abu Dhabi? The answers can tell you a lot about “purchasing power parity (PPP)” – whether exchange rates mean that a product costs the same in different countries. A tool to make this theory more “digestible” was launched by The Economist in 1986. It
6th February 2017
Categories: Consumer - Egypt - Ghana - Algeria - Angola - Cameroon - Cote d'Ivoire - DR Congo - Ethiopia - Kenya - Nigeria - Senegal - Tanzania - Uganda - Congo - South Africa - Ivory Coast