Cote d’Ivoire
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Jumia IPO gives a peek under the hood of African e-commerce
As had been widely anticipated (see our previous story), Jumia is to list on the New York Stock Exchange. Founded in 2012 by Berlin-based Rocket Internet (which currently holds a 20.6% stake), Jumia is part-owned by telecommunications companies MTN (29.7%) and Millicom International Cellular (9.6%), insurance company AXA (5.8%), and alcoholic drinks giant Pernod Ricard
14th March 2019
Categories: SagaRetail News - Consumer - Egypt - Retail & Shopping Malls - Ghana - Algeria - Cameroon - Cote d'Ivoire - Kenya - Morocco - Nigeria - Rwanda - Senegal - Tanzania - Tunisia - Uganda - South Africa - Ivory Coast
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CFAO pivots from hypermarkets to hybrid-markets in West Africa
Multinational conglomerate CFAO has brought the Carrefour brand to Senegal, opening a 1,800m² Carrefour Market in Dakar, what head of CFAO Retail Jean-Christophe Brindeau described as a “soft launch.” Brindeau also signalled a shift in CFAO’s West African strategy away from hypermarkets and towards a new hybrid banner. CFAO is planning to bring the Supeco
24th January 2019
Categories: SagaRetail News - Retail & Shopping Malls - Ghana - Cameroon - Cote d'Ivoire - DR Congo - Gabon - Nigeria - Senegal
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Mall culture percolates down the Ivorian income scale
During late October, Cosmos shopping mall opened its doors in the Abidjan suburb of Yopougon – the fourth mall to open in Côte d’Ivoire in the past three years. Developed by HC Capital Properties, it has a GLA of 14,000m². Cheick Sanankoua, co-founder and managing partner of HC Capital Properties, noted that successful mall openings
18th December 2018
Categories: SagaRetail News - Retail & Shopping Malls - Cote d'Ivoire
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Carrefour adds clicks to its bricks
Carrefour franchisee Majid Al Futtaim has signed an agreement with online retailer Jumia to offer online shopping in Kenya from the beginning of next year. Simultaneously, CFAO, the French retailer’s franchisee in Francophone West and Central Africa, will also sell its products on Jumia’s online platform in Cameroon, Côte d’ivoire, and Senegal. According to Frank
11th December 2018
Categories: SagaRetail News - Consumer - Retail & Shopping Malls - Cameroon - Cote d'Ivoire - Kenya - Senegal
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Zara’s one-size-fits-all approach to African e-commerce
On November 7th, Spanish fast-fashion retailer Zara announced that it was to commence online sales in 106 new markets, including many African ones, the next day. The African countries covered by this initiative include Angola, Côte d’Ivoire, Ghana and Senegal. All of these countries will be covered by a single global website that is available
16th November 2018
Categories: SagaRetail News - Retail & Shopping Malls - Ghana - Angola - Cote d'Ivoire - Senegal
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Moroccan home furnishings chain unveils smaller store format
Moroccan home furnishings chain unveils smaller store format Kitea, which operates 26 stores in Morocco selling furniture in kit form, recently launched a smaller format store called “Kitea City.” The first Kitea City opened its doors in Casablanca during July 2018, with plans to open almost a dozen more in in the near future. Kitea
3rd August 2018
Categories: SagaRetail News - Retail & Shopping Malls - Cote d'Ivoire - DR Congo - Equatorial Guinea - Morocco - Senegal - Tunisia
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Yum! Brands expands its restaurant chains in Africa
KFC has arrived in Côte d’Ivoire, opening its first outlet in Abidjan during April. Meanwhile, another subsidiary of Yum! Brands, Pizza Hut, has entered the Tanzanian market, opening a restaurant in Dar Es Salaam. But not everyone is happy about the spread of fast food in Africa. Speaking to the New York Times newspaper in November
27th June 2018
Categories: Foodservice - SagaRetail News - Consumer - Retail & Shopping Malls - Ghana - Corporate news - Cote d'Ivoire - Tanzania - Ivory Coast
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The Sagaci Omnibus surveys reach Ethiopia and Senegal in March, and Ivory Coast, Cameroon and DR Congo in April
Having expanded our coverage to include 13 different countries in Africa, we continue to run the Sagaci Omnibus with great success. Our next waves of Omnibus surveys feature: March 2nd: Ethiopia and Senegal April 13th: Ivory Coast, Cameroon and DR Congo The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a number of
22nd March 2018
Categories: Corporate news - Cameroon - Cote d'Ivoire - DR Congo - Ethiopia - Senegal
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Featured project – The dynamics of farming across Africa
Sagaci Research keeps growing its expertise and knowledge base in the agricultural sector, one of the main pillars for Africa’s economic development. We recently executed a study for a leading multinational company, in order to gain insights on the entire value chain of several crops and understand the way in which farmers use agricultural products and their
24th January 2018
Categories: Ghana - Agriculture - Cote d'Ivoire - Ethiopia - Mozambique - Nigeria - Tanzania - Zambia
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Sagaci Retail Outlet Database launched across 9 cities in Africa
The retail landscape in Africa is very fragmented and under continuous evolution. Traditional trade is largely dominant. Accurate up to date information is hard to find in many cases. Sagaci Research has launched the Sagaci Retail Outlet Database, a comprehensive map of FMCG distribution outlets (covering "on trade" and "off trade" channels) in 9 key African cities.
20th December 2017
Categories: Ghana - Algeria - Angola - Cote d'Ivoire - DR Congo - Ethiopia - Mozambique - Nigeria - Tanzania