Ghana
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Yum! Brands expands its restaurant chains in Africa
KFC has arrived in Côte d’Ivoire, opening its first outlet in Abidjan during April. Meanwhile, another subsidiary of Yum! Brands, Pizza Hut, has entered the Tanzanian market, opening a restaurant in Dar Es Salaam. But not everyone is happy about the spread of fast food in Africa. Speaking to the New York Times newspaper in November
27th June 2018
Categories: Foodservice - SagaRetail News - Consumer - Retail & Shopping Malls - Ghana - Corporate news - Cote d'Ivoire - Tanzania - Ivory Coast
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Sagaci Insights: SagaIncome and Socio-Demographics
Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,
23rd May 2018
Categories: Consumer - Ghana - Sagaci Insigths - Kenya - Nigeria - Senegal - South Africa
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Sagaci Insights: Financial Services in Ghana, Kenya, Nigeria and South Africa
We recently published a series of reports covering the retail banking markets in Ghana, Kenya, Nigeria and South Africa, as well as a broader regional study covering all four countries. These provide data and insight on the penetration rates of financial products, the market for consumer credit and the competitive landscape. What is the penetration rate of financial
4th May 2018
Categories: Consumer - Ghana - Financial Services - Kenya - Nigeria - South Africa
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The Sagaci Omnibus surveys reach Egypt and Ghana this month, and Ethiopia and Senegal in March. Don’t miss out!
Having expanded our coverage to include 13 different countries in Africa, we continue to run the Sagaci Omnibus with great success. Our next waves of Omnibus surveys feature: January 26th: Egypt and Ghana March 2nd: Ethiopia and Senegal The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a number of countries. You define
24th January 2018
Categories: Egypt - Ghana - Corporate news - Ethiopia - Senegal
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Featured project – The dynamics of farming across Africa
Sagaci Research keeps growing its expertise and knowledge base in the agricultural sector, one of the main pillars for Africa’s economic development. We recently executed a study for a leading multinational company, in order to gain insights on the entire value chain of several crops and understand the way in which farmers use agricultural products and their
24th January 2018
Categories: Ghana - Agriculture - Cote d'Ivoire - Ethiopia - Mozambique - Nigeria - Tanzania - Zambia
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Sagaci Omnibus surveys keep running across the continent: don’t miss out next waves in Ghana and Egypt
Having expanded our coverage to include 13 different countries in Africa, we continue to run the Sagaci Omnibus with great success. Our next wave will be for Ghana and Egypt, and it is scheduled for January 26th. Make sure you get on board! The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a
24th December 2017
Categories: Consumer - Egypt - Retail & Shopping Malls - Ghana - Telecom - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Agriculture - Automotive - Distributors - Pharmaceuticals - Beauty
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Featured project: Cosmetics – researching the real and the virtual world
Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics
24th December 2017
Categories: Consumer - Ghana - Sagaci Insigths - Beauty
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Sagaci Insights: Alcohol consumption in Ghana – The top 5 facts you need to know
For the full report on “Alcohol consumption in Ghana” and additional data and insights please contact alexia.beracasa@sagaciresearch.com Full infographic is available here.
23rd December 2017
Categories: Consumer - Ghana - Sagaci Insigths
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Sagaci Retail Outlet Database launched across 9 cities in Africa
The retail landscape in Africa is very fragmented and under continuous evolution. Traditional trade is largely dominant. Accurate up to date information is hard to find in many cases. Sagaci Research has launched the Sagaci Retail Outlet Database, a comprehensive map of FMCG distribution outlets (covering "on trade" and "off trade" channels) in 9 key African cities.
20th December 2017
Categories: Ghana - Algeria - Angola - Cote d'Ivoire - DR Congo - Ethiopia - Mozambique - Nigeria - Tanzania
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Sagaci Insights: How do Ghanaians Bank?
What are top 5 facts you need to know about how Ghanaians use financial services? Full infographic is available here. For more information please contact alexia.beracasa@sagaciresearch.com
20th December 2017
Categories: Consumer - Ghana - Financial Services