Kenya
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The ranking of key whisky players in Nairobi is moving
The SagaTracker, our trade tracking tool, shows us that the Whisky scene in Nairobi has shifted during the second quarter of the year. When it comes to brand availability in the points of sale, Hunter’s Choice (local brand owned by KWAL) and Black & White (Diageo) continue to dominate in the first positions. However, Grant’s (William
1st July 2021
Categories: FMCG - Alcoholic drinks - SagaTracker - Kenya
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Supermarket brands in Kenya – consumers are listening
Our latest brand tracking results in Kenya show that Carrefour has just overtaken Naivas in its #1 positive echo ranking, but most importantly, Quickmart has jumped up two positions into third place, rising from 72% to 80% in March and April respectively. This is a 95% statistically significant increase, proving their promotion of new store
15th June 2021
Categories: Retail - Supermarkets - SagaBrand - Retail & Shopping Malls - Kenya
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e-commerce brand tracking in Kenya
🏆 BeautyClick #1 🥇 in our May 2021 ranking of e-commerce brands in Kenya in terms of satisfaction followed by Naivas.co.ke 🥈 and Jumia 🥉. Other brands in our Top 10 include Glovo, Uber Eats, MyDawa, Copia, Amazon, Jumia Food and Kilimall. BeautyClick was added in May to the list of brands we track, ahead
19th May 2021
Categories: Retail - Internet retail - e-commerce - SagaBrand - Kenya
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QSR/Casual Dining Brands in Kenya: Brands with the highest satisfaction score in January 2021
In Kenya, most casual dining and QSR players have been ‘relatively’ spared by the Covid19 crisis, with outlets closed only during a few weeks in early 2020. In our January 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), KFC is #1 ahead of Java House and Spur. Cold Stone Creamery is #4
3rd February 2021
Categories: Foodservice - Africa - SagaBrand - Consumer - Retail & Shopping Malls - Kenya
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Ranking of e-commerce players in Kenya based on “Positive Recommendation” in Q4 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winners in that odd context. Shopping habits have changed significantly and e-commerce players have greatly benefited from that context and from the limitation of physical movements. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the
8th December 2020
Categories: Retail - Africa - e-commerce - SagaBrand - Kenya
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Contamination scare leads some Kenyan pet owners to spend more on dog food
Kenyan meat processor Farmer’s Choice Ltd. has reported a 30% increase in demand for its wet pet food, which is marketed under the brand names Team and Beef, website Sokodirectory.com reports. This follows media reports of dogs in Nairobi and elsewhere in the country falling ill and dying after consuming pet food contaminated with aflatoxins.
26th September 2020
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How Covid-19 has changed Kenyan drinking habits
Kenyan drinkers are consuming more spirits and less beer as a result of Covid-19 restrictions, according to regional market leader East African Breweries (EAB), in which Diageo has a majority stake. With Kenyan president Uhuru Kenyatta citing young people going out and consuming alcohol as a factor in the spread of Covid-19, sales of alcoholic
16th September 2020
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Sagaci Research publishes Tuskys Retailer Research Report 2020
Can Tuskys survive, or is it likely to become just another tombstone in the graveyard of Kenyan grocery retail, alongside the likes of Nakumatt, Choppies, and Shoprite? This Retailer Research Report provides a detailed analysis of Tuskys’ development, ownership, management, operations, store network, and growth strategies in order to provide a comprehensive review of the
16th September 2020
Categories: SagaRetail News - Retail - Tuskys - Retail & Shopping Malls - Kenya
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Shoprite confirms Kenya exit
In a move that will surprise few, South African supermarket chain Shoprite has revealed that it is to exit the Kenyan market. It opened its first store in this market during December 2018 and had four (three in Nairobi and one in Mombasa) by the end of last year. However, this year it has closed
8th September 2020
Categories: SagaRetail News - Retail - Supermarkets - Shoprite - Kenya
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“The Lord will not allow Tuskys to die!”
While its chief rivals Naivas and Quickmart both opened new outlets during July, Tuskys, Kenya’s second largest grocery retailer, has struggled to pay suppliers and landlords and keep its shelves stocked. The Standard newspaper reports that the chain’s sales fell by 35% during April and May. During mid-July, it was revealed that New Kenya Cooperative
3rd August 2020
Categories: SagaRetail News - Retail - Supermarkets - Tuskys - Kenya - Uganda