Morocco
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Jumia re-orients consumer proposition as it seeks path to profitability
Having exited the Cameroonian, Tanzanian, and Rwandan markets over recent months and reoriented its marketing efforts towards lower-value items, internet retailer Jumia saw its gross merchandise value (GMV) decline at an annual rate of 3% during Q4 2019, from €311 million in Q4 2018 to €301 million. However, for 2019 as a whole, GMV rose
11th March 2020
Categories: SagaRetail News - Egypt - Ghana - Cote d'Ivoire - Kenya - Morocco - Nigeria - Senegal - South Africa
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Mr Bricolage opens new store in Morocco, but SSA growth plans have stalled
French DIY chain Mr Bricolage has opened its eighth Moroccan outlet in Dar Bouazza, a rapidly expanding suburb of Casablanca. With a sales area of just 1,200m2, it is much smaller than the typical Mr Bricolage outlet, with the company referring to it as a “convenience store” (magasin de proximité). “With this new opening, the
10th March 2020
Categories: SagaRetail News - Cote d'Ivoire - Morocco
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Sagaci Research relaunches the KFC Index
En francais ci-dessous Kwa lugha ya Kiswahili hapa chini KFC Index identifies Central African CFA Franc as the most overvalued currency in Africa Sagaci Research, the leading independent pan-African market research and market intelligence firm, has released its “KFC Index” for January 2020. This twice yearly index utilises the prices of KFC chicken buckets in
31st January 2020
Categories: SagaRetail News - Lesotho - Egypt - Ghana - Angola - Cote d'Ivoire - Gabon - Kenya - Morocco - Mozambique - Nigeria - Senegal - Sudan - Tanzania - Tunisia - Uganda - Zambia - Zimbabwe - South Africa - Ivory Coast
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Morocco Mall spreads its wings
Groupe Askal has unveiled plans to bring its Morocco Mall brand to Rabat and Marrakesh. The original Morocco Mall opened its doors in Casablanca during 2011. It is the largest mall in Morocco (with a gross leasable area – GLA – of 70,000m²) and one of only five malls in Morocco (and 33 in Africa
29th January 2020
Categories: SagaRetail News - Morocco
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Moroccan cosmetics and personal care retailer opens fourth outlet
During mid-September, Moroccan retailer Yan&One opened its fourth outlet and its second in Casablanca. The store stocks around 170 brands, 70 of which are private label, developed by “the biggest European laboratories in Switzerland and in France,” according to the retailer. Yan&One is geared towards experiential consumption, as it includes a hair salon, a nail bar,
28th October 2019
Categories: SagaRetail News - Morocco
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Retail Holding raises capital to expand and modernise Ivorian subsiduary
Morocco-based Retail Holding has raised MAD600 million (USD62 million) from the private placement of a five-year bond in order to consolidate its control of Ivorian wholesaler and retailer CDCI and fund its expansion and modernisation. This comes after reports in the Ivorian media earlier this year that CFAO (Carrefour’s franchisee in francophone West Africa, which
19th August 2019
Categories: SagaRetail News - Retail & Shopping Malls - Cote d'Ivoire - Morocco
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Vivo Energy accelerates its drive into non-fuel retail
Vivo Energy, which is based in the Netherlands and (following its recent 2019 takeover of Engen) now operates more than 2,000 service stations in 23 African countries, continues to expand its presence in non-fuel retail. During the first half of 2018, non-fuel retail accounted for 5% of its gross cash profit (USD10.9 million, up 22%
18th March 2019
Categories: SagaRetail News - Retail & Shopping Malls - Ghana - Kenya - Morocco - Namibia
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Jumia IPO gives a peek under the hood of African e-commerce
As had been widely anticipated (see our previous story), Jumia is to list on the New York Stock Exchange. Founded in 2012 by Berlin-based Rocket Internet (which currently holds a 20.6% stake), Jumia is part-owned by telecommunications companies MTN (29.7%) and Millicom International Cellular (9.6%), insurance company AXA (5.8%), and alcoholic drinks giant Pernod Ricard
14th March 2019
Categories: SagaRetail News - Consumer - Egypt - Retail & Shopping Malls - Ghana - Algeria - Cameroon - Cote d'Ivoire - Kenya - Morocco - Nigeria - Rwanda - Senegal - Tanzania - Tunisia - Uganda - South Africa - Ivory Coast
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Carrefour goes gourmet in Morocco
Having successfully launched the concept in Casablanca, Carrefour franchisee Label’Vie brought the Carrefour Gourmet sub-banner to Rabat during September. Boasting such delicacies as lemon caviar, dwarf carrots, ground cherries and edible flowers, this store concept is squarely targeted at the upper end of the market.
5th October 2018
Categories: Foodservice - SagaRetail News - Morocco
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Miniso’s mighty plans
Variety store chain Miniso, which sells inexpensive homewares and novelty items, is rapidly expanding its presence in African malls. It currently has stores in Egypt, Kenya, Madagascar, Morocco, Nigeria, South Africa and Tanzania and big expansion plans.
4th September 2018
Categories: SagaRetail News - Consumer - Egypt - Retail & Shopping Malls - Distributors - Kenya - Morocco - Nigeria - South Africa