e-commerce
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e-commerce brand tracking in Kenya
🏆 BeautyClick #1 🥇 in our May 2021 ranking of e-commerce brands in Kenya in terms of satisfaction followed by Naivas.co.ke 🥈 and Jumia 🥉. Other brands in our Top 10 include Glovo, Uber Eats, MyDawa, Copia, Amazon, Jumia Food and Kilimall. BeautyClick was added in May to the list of brands we track, ahead
19th May 2021
Categories: Retail - Internet retail - e-commerce - SagaBrand - Kenya
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Move fast and break things: E-commerce players on a steep learning curve as they seek a business model for Africa
Image: COURTESY COVID-19 turbocharges growth Even before the onset of COVID-19, interest in online shopping was on the rise in Africa, albeit from quite a low base. The rapidly rising penetration rate of mobile phones, particularly smartphones, over recent years, is playing a key role in this. The total traffic for online marketplaces in Africa
4th February 2021
Categories: Blog - Retail - Internet retail - e-commerce - Consumer - Retail & Shopping Malls - Sagaci Insights
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Ranking of e-commerce players in Kenya based on “Positive Recommendation” in Q4 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winners in that odd context. Shopping habits have changed significantly and e-commerce players have greatly benefited from that context and from the limitation of physical movements. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the
8th December 2020
Categories: Retail - Africa - e-commerce - SagaBrand - Kenya