e-commerce
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Move fast and break things: E-commerce players on a steep learning curve as they seek a business model for Africa
Image: COURTESY COVID-19 turbocharges growth Even before the onset of COVID-19, interest in online shopping was on the rise in Africa, albeit from quite a low base. The rapidly rising penetration rate of mobile phones, particularly smartphones, over recent years, is playing a key role in this. The total traffic for online marketplaces in Africa
4th February 2021
Categories: Blog - Retail - Internet retail - e-commerce - Consumer - Retail & Shopping Malls - Sagaci Insights
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Ranking of e-commerce players in Kenya based on “Positive Recommendation” in Q4 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winners in that odd context. Shopping habits have changed significantly and e-commerce players have greatly benefited from that context and from the limitation of physical movements. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the
8th December 2020
Categories: Retail - Africa - e-commerce - SagaBrand - Kenya