FMCG
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From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights
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Green is the colour? Sagaci Research publishes new report on African attitudes to sustainability
Despite the fact they are very low polluters in per-capita terms, most African consumers are eager to do their bit to help preserve the environment Sagaci Research has just published a report entitled “Consumer Reflection on Sustainability Across Africa.” Based on 2,800 interviews conducted online with consumers across all income groups in five countries
15th December 2020
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Contamination scare leads some Kenyan pet owners to spend more on dog food
Kenyan meat processor Farmer’s Choice Ltd. has reported a 30% increase in demand for its wet pet food, which is marketed under the brand names Team and Beef, website Sokodirectory.com reports. This follows media reports of dogs in Nairobi and elsewhere in the country falling ill and dying after consuming pet food contaminated with aflatoxins.
26th September 2020
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Niger’s leading bottled water brand wants to become a “regional champion”
Founded in 2013, Niamey, Niger-based bottled water manufacturer Belvie has gone from start-up to local market leader in less than seven years and is now intent on replicating that success in neighbouring markets. Rohan Garg, co-founder and managing director of Belvie Beverages, said he spotted a gap in the market between cheap sachets of water
22nd September 2020
Categories: Non-alcoholic beverages
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Heineken under pressure from AB InBev in Nigeria but may be about to double down
Revenue at Nigerian Breweries plc declined at an annual rate of 10.8% during the first six months of 2020, to NGN151.8 billion (USD390 million). Its pre-tax profit plunged 57%, to NGN8.3 billion (USD21 million). With 11 production sites nationwide and a market share in excess of 50%, Nigerian Breweries is a barometer of the Nigerian
18th September 2020
Categories: Alcoholic drinks - Nigeria
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Nigerian consumers squeezed by rising food prices, with worse to come
The Association of Master Bakers and Caterers of Nigeria (AMBCN) has warned local consumers that a 50% hike in the price of bread is “inevitable.” According to Raji Omotunde, Lagos State chapter chairman of AMBCN, “Prices of all ingredients used for baking are too high, especially flour and sugar … selling at the current price
16th September 2020
Categories: Baked goods
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How Covid-19 has changed Kenyan drinking habits
Kenyan drinkers are consuming more spirits and less beer as a result of Covid-19 restrictions, according to regional market leader East African Breweries (EAB), in which Diageo has a majority stake. With Kenyan president Uhuru Kenyatta citing young people going out and consuming alcohol as a factor in the spread of Covid-19, sales of alcoholic
16th September 2020