FMCG
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Home Appliances Brands in Kenya: Brands with the highest awareness in February 2021
Have you ever heard of Ramtons and VON? Well if you haven’t, it means you are not based in Kenya as these two local brands, are among the best known locally! In our February 2021 ranking of home appliance brands (according to their awareness level), Samsung is #1 ahead of LG and Philips. Ramtons is
11th March 2021
Categories: SagaBrand - Appliances - Consumer - Sagaci Insights
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Beer Brands in Nigeria: Brands with the highest recommendation score in 2020
Beer is the most popular alcoholic drink in Nigeria, with an average consumption of 12 litres per capita per annum, generating high sales volumes for most players in the country. Yet, 2020 has been a challenging year for most players, with a strong shift of consumption from on-trade to off-trade channels. In our 2020 ranking
9th February 2021
Categories: Nigeria - FMCG - Alcoholic drinks - SagaBrand - Beer - Consumer - Nigeria
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Dairy products in South Africa: Most recommended brands in 2020
Dairy products, although essential, have not been spared by the Covid19 crisis in South Africa. Cash tight consumers have changed their consumption habits and have moved to new brands. Sagaci Research, through its SagaBrand tracker tool, is taking a day-to-day look at brand movements across the continent. Ranking of Dairy brands in South Africa,
26th January 2021
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Ranking of non-alcoholic beverages players in Côte d’Ivoire based on “Likelyhood to purchase” in Q4 2020
2020 has been a challenging year for most brands in the beverages industry, including in Côte d’Ivoire. Cash tight consumers have reduced their consumption frequencies and changed their habits in terms of brands. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the brand movements. Which non-alcoholic beverages in Côte d’Ivoire
25th January 2021
Categories: Africa - Côte d'Ivoire - FMCG - Non-alcoholic beverages - SagaBrand - Consumer
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Going long on Africa: Despite the continent’s current economic travails, international investors are still betting on local FMCG brands to deliver
COVID-19’s economic shock has far outweighed its clinical impact in Africa The clinical impact of COVID-19 in Africa has been relatively mild in comparison to much of the rest of the world (as of today, there had been more deaths from COVID-19 in the UK than in the whole of Africa, according to official data).
22nd January 2021
Categories: Blog - FMCG - Private Equity - Consumer
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From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights
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Green is the colour? Sagaci Research publishes new report on African attitudes to sustainability
Despite the fact they are very low polluters in per-capita terms, most African consumers are eager to do their bit to help preserve the environment Sagaci Research has just published a report entitled “Consumer Reflection on Sustainability Across Africa.” Based on 2,800 interviews conducted online with consumers across all income groups in five countries
15th December 2020
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Contamination scare leads some Kenyan pet owners to spend more on dog food
Kenyan meat processor Farmer’s Choice Ltd. has reported a 30% increase in demand for its wet pet food, which is marketed under the brand names Team and Beef, website Sokodirectory.com reports. This follows media reports of dogs in Nairobi and elsewhere in the country falling ill and dying after consuming pet food contaminated with aflatoxins.
26th September 2020
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Niger’s leading bottled water brand wants to become a “regional champion”
Founded in 2013, Niamey, Niger-based bottled water manufacturer Belvie has gone from start-up to local market leader in less than seven years and is now intent on replicating that success in neighbouring markets. Rohan Garg, co-founder and managing director of Belvie Beverages, said he spotted a gap in the market between cheap sachets of water
22nd September 2020
Categories: Non-alcoholic beverages
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Heineken under pressure from AB InBev in Nigeria but may be about to double down
Revenue at Nigerian Breweries plc declined at an annual rate of 10.8% during the first six months of 2020, to NGN151.8 billion (USD390 million). Its pre-tax profit plunged 57%, to NGN8.3 billion (USD21 million). With 11 production sites nationwide and a market share in excess of 50%, Nigerian Breweries is a barometer of the Nigerian
18th September 2020
Categories: Alcoholic drinks - Nigeria
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