FMCG
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Why is doing periodical retail audits crucial for your business?
A periodical retail audit is a critical component of any growth strategy for every FMCG category. It tells you where you and your competitors are in the market, so you can use it as a starting point to efficiently define an action plan and measure your improvements over time. Shows you where you are
29th July 2021
Categories: FMCG - SagaTracker
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Wine consumption across Africa – the French influence
© Photo by @chez_sonia_wine_lovers in Nairobi, Kenya Although the wine-making tradition is present in several regions of the continent (Morocco, Ethiopia, South Africa…), the data seems to show that the French have strongly influenced the consumption habits in other countries, as 8 out of the top 10 wine-consuming nations in Africa have a common history with
26th July 2021
Categories: Africa - Alcoholic drinks - SagaCube - Wine
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The ranking of key whisky players in Nairobi is moving
The SagaTracker, our trade tracking tool, shows us that the Whisky scene in Nairobi has shifted during the second quarter of the year. When it comes to brand availability in the points of sale, Hunter’s Choice (local brand owned by KWAL) and Black & White (Diageo) continue to dominate in the first positions. However, Grant’s (William
1st July 2021
Categories: FMCG - Alcoholic drinks - SagaTracker - Kenya
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Small household appliances in South Africa
What about tracking category usage and purchasing habits? We track those metrics on an ongoing basis across the African continent and aggregate that data into our data repository covering consumption and equipment-related topics across the African continent. Looking today at small household appliances in South Africa. In South Africa, many households own a microwave and
4th June 2021
Categories: Appliances - SagaCube - Consumer - South Africa
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Home Appliances Brands in Kenya: Brands with the highest awareness in February 2021
Have you ever heard of Ramtons and VON? Well if you haven’t, it means you are not based in Kenya as these two local brands, are among the best known locally! In our February 2021 ranking of home appliance brands (according to their awareness level), Samsung is #1 ahead of LG and Philips. Ramtons is
11th March 2021
Categories: SagaBrand - Appliances - Consumer - Sagaci Insights
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Beer Brands in Nigeria: Brands with the highest recommendation score in 2020
Beer is the most popular alcoholic drink in Nigeria, with an average consumption of 12 litres per capita per annum, generating high sales volumes for most players in the country. Yet, 2020 has been a challenging year for most players, with a strong shift of consumption from on-trade to off-trade channels. In our 2020 ranking
9th February 2021
Categories: Nigeria - FMCG - Alcoholic drinks - SagaBrand - Beer - Consumer - Nigeria
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Dairy products in South Africa: Most recommended brands in 2020
Dairy products, although essential, have not been spared by the Covid19 crisis in South Africa. Cash tight consumers have changed their consumption habits and have moved to new brands. Sagaci Research, through its SagaBrand tracker tool, is taking a day-to-day look at brand movements across the continent. Ranking of Dairy brands in South Africa,
26th January 2021
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Ranking of non-alcoholic beverages players in Côte d’Ivoire based on “Likelyhood to purchase” in Q4 2020
2020 has been a challenging year for most brands in the beverages industry, including in Côte d’Ivoire. Cash tight consumers have reduced their consumption frequencies and changed their habits in terms of brands. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the brand movements. Which non-alcoholic beverages in Côte d’Ivoire
25th January 2021
Categories: Africa - Côte d'Ivoire - FMCG - Non-alcoholic beverages - SagaBrand - Consumer
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Going long on Africa: Despite the continent’s current economic travails, international investors are still betting on local FMCG brands to deliver
COVID-19’s economic shock has far outweighed its clinical impact in Africa The clinical impact of COVID-19 in Africa has been relatively mild in comparison to much of the rest of the world (as of today, there had been more deaths from COVID-19 in the UK than in the whole of Africa, according to official data).
22nd January 2021
Categories: Blog - FMCG - Private Equity - Consumer
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From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights
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