Nigeria
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Nigeria’s best quality food services
SagaBrand, our unique brand-tracking tool, gives insight into how consumers’ perceptions of food service providers in Nigeria have changed throughout 2021. In our online panels run through SagaPoll, consumers were asked to rate brands that they are aware of which they believe represent ‘good’ and ‘poor’ quality. Coming in at #1 for good quality in
14th July 2021
Categories: Foodservice - Nigeria - SagaBrand
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Recommended financial services brands in Nigeria
We are now tracking financial services brands in Nigeria and several fintechs / digital banks made it to the Top 10 in our May ranking of brands. 🏆 Zenith Bank comes out as the most recommended brand 🥇 followed by Piggyvest 🥈 and GT Bank 🥉. Other brands in our Top 10 include Carbon, Kuda,
1st June 2021
Categories: Nigeria - SagaBrand - FinTech - Financial Services
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QSR/Casual Dining Brands in Nigeria: Brands with the highest satisfaction score in February 2021
Did you think that QSR in Nigeria was mostly about eating chicken? Well, you might want to reconsider this as the brands with the highest satisfaction in our February 2021 ranking are in the ice cream, fish and pizza category! In our February 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), Cold
26th February 2021
Categories: Foodservice - Retail - Nigeria - SagaBrand - Uncategorised
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Beer Brands in Nigeria: Brands with the highest recommendation score in 2020
Beer is the most popular alcoholic drink in Nigeria, with an average consumption of 12 litres per capita per annum, generating high sales volumes for most players in the country. Yet, 2020 has been a challenging year for most players, with a strong shift of consumption from on-trade to off-trade channels. In our 2020 ranking
9th February 2021
Categories: Nigeria - FMCG - Alcoholic drinks - SagaBrand - Beer - Consumer - Nigeria
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Covid-19 is the final straw for Shoprite in Nigeria
South African retail giant Shoprite has revealed plans to exit the Nigerian market. It opened its first Nigerian outlet as long ago as 2005 and currently operates 25 stores there. It also owns many of the malls in which these stores are located (under the Novare brand) as part of a joint venture. According to
3rd August 2020
Categories: SagaRetail News - Retail - Supermarkets - Shoprite - Nigeria