SagaBrand
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Home Appliances Brands in Kenya: Brands with the highest awareness in February 2021
Have you ever heard of Ramtons and VON? Well if you haven’t, it means you are not based in Kenya as these two local brands, are among the best known locally! In our February 2021 ranking of home appliance brands (according to their awareness level), Samsung is #1 ahead of LG and Philips. Ramtons is
11th March 2021
Categories: SagaBrand - Appliances - Consumer - Sagaci Insights
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QSR/Casual Dining Brands in Nigeria: Brands with the highest satisfaction score in February 2021
Did you think that QSR in Nigeria was mostly about eating chicken? Well, you might want to reconsider this as the brands with the highest satisfaction in our February 2021 ranking are in the ice cream, fish and pizza category! In our February 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), Cold
26th February 2021
Categories: Foodservice - Retail - Nigeria - SagaBrand - Uncategorised
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Beer Brands in Nigeria: Brands with the highest recommendation score in 2020
Beer is the most popular alcoholic drink in Nigeria, with an average consumption of 12 litres per capita per annum, generating high sales volumes for most players in the country. Yet, 2020 has been a challenging year for most players, with a strong shift of consumption from on-trade to off-trade channels. In our 2020 ranking
9th February 2021
Categories: Nigeria - FMCG - Alcoholic drinks - SagaBrand - Beer - Consumer - Nigeria
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QSR/Casual Dining Brands in Kenya: Brands with the highest satisfaction score in January 2021
In Kenya, most casual dining and QSR players have been ‘relatively’ spared by the Covid19 crisis, with outlets closed only during a few weeks in early 2020. In our January 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), KFC is #1 ahead of Java House and Spur. Cold Stone Creamery is #4
3rd February 2021
Categories: Foodservice - Africa - SagaBrand - Consumer - Retail & Shopping Malls - Kenya
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Dairy products in South Africa: Most recommended brands in 2020
Dairy products, although essential, have not been spared by the Covid19 crisis in South Africa. Cash tight consumers have changed their consumption habits and have moved to new brands. Sagaci Research, through its SagaBrand tracker tool, is taking a day-to-day look at brand movements across the continent. Ranking of Dairy brands in South Africa,
26th January 2021
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Ranking of non-alcoholic beverages players in Côte d’Ivoire based on “Likelyhood to purchase” in Q4 2020
2020 has been a challenging year for most brands in the beverages industry, including in Côte d’Ivoire. Cash tight consumers have reduced their consumption frequencies and changed their habits in terms of brands. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the brand movements. Which non-alcoholic beverages in Côte d’Ivoire
25th January 2021
Categories: Africa - Côte d'Ivoire - FMCG - Non-alcoholic beverages - SagaBrand - Consumer
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Ranking of e-commerce players in Kenya based on “Positive Recommendation” in Q4 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winners in that odd context. Shopping habits have changed significantly and e-commerce players have greatly benefited from that context and from the limitation of physical movements. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the
8th December 2020
Categories: Retail - Africa - e-commerce - SagaBrand - Kenya