Sagaci Insights
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From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights
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Jumia sees surge in demand due to Covid-19 but grapples with logistical issues
According to pan-African internet retailer Jumia, Covid-19 has led to a surge in demand, particularly for FMCG, while also posing supply-chain challenges. It also revealed that its two co-founders and co-CEOs, Jeremy Hodara and Sacha Poignonnec, have taken a temporary 25% pay cut for the duration of the crisis. In a letter to shareholders, Jumia
20th April 2020
Categories: Foodservice - SagaRetail News - Retail - Supermarkets - Consumer - Sagaci Insights
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Update: Covid-19 restrictions tighten their grip on many African economies
The latest Google Community Mobility Reports show that Covid-19 restrictions on movement caused increased disruption in many African countries during the two-week period between March 29 and April 11.This is unsurprising, as significant restrictions on many day-to-day activities have come into force in countries ranging from Kenya to Nigeria over recent weeks. In 18 out
20th April 2020
Categories: Foodservice - SagaRetail News - Retail - Supermarkets - Africa - Consumer - Retail & Shopping Malls - Sagaci Insights
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Covid-19 restrictions wreak havoc on African economies
Google Community Mobility Reports provide valuable insight into the impact of the Covid-19 pandemic on everyday life in 27 African countries. These data show trends in movement over time across different categories of places, such as retail and recreation, groceries and pharmacies, and workplaces. They were collected during late March 2020 and compared with the
7th April 2020
Categories: Foodservice - SagaRetail News - Retail - Supermarkets - Africa - Consumer - Retail & Shopping Malls - Sagaci Insights
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Six ways in which Covid-19 will impact consumer behaviour in Africa
While the number of diagnosed cases of Covid-19 in Africa, particularly sub-Saharan Africa (SSA), remains relatively low, this figure will inevitably increase. Moreover, the current number of reported cases may be a significant under-representation of the true spread of the disease on the continent. On a more positive note, there is some evidence to suggest
31st March 2020
Categories: Foodservice - Blog - Retail - Africa - Supermarket - Consumer - Retail & Shopping Malls - Sagaci Insights - Telecom - Financial Services - Pharmaceuticals
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Blog: African retail has a governance problem
Corporate governance remains the Achilles heel of many African retail chains, threatening their long-term growth prospects While corporate governance failings are obviously not confined to Africa, recent years have seen a plethora of scandals and mis-steps that have destabilised some of the retail industry’s most prominent names and threatened to undermine the brand equity
23rd September 2019
Categories: Blog - Retail - Supermarkets - Africa - Nakumatt - Shoprite - Naivas - Tuskys - Sagaci Insights - Kenya - South Africa
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Cash and Carry comes to Cameroon
French retail giant Groupe Casino continues to steadily expand its presence in sub-Saharan Africa. In March, the company launched its Bao Cash & Carry brand in Cameroon, with a 7,500-square-meter outlet in Bassa, an industrial suburb of the capital Douala. The warehouse-style setting, replete with pallet-laden floor-to-ceiling shelving (reminiscent of IKEA), is a format with which
27th June 2018
Categories: SagaRetail News - Retail & Shopping Malls - Sagaci Insights - Corporate news
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Sagaci insight: Shopping habits in Kenya and Nigeria
Sagaci Research recently published studies of the purchasing habits of consumers in the capitals of two of Africa’s largest economies, focusing on FMCG, apparel, cosmetics and beauty products, household appliances, cars and consumer electronics. These reports answer such questions as How often do consumers in Lagos and Nairobi purchase various types of food, where do they purchase
19th June 2018
Categories: Consumer - Sagaci Insights - Kenya - Nigeria
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How do Nigerians Shop?
When it comes to shopping habits Lagosians exhibit significant variation by age and gender. Well over half of all women purchase confectionary more than twice a week, compared to just one-third of men. Meanwhile, 90% of respondents aged 18-25 buy soft drinks more than twice a week, compared to two-thirds of those aged 46 or
13th June 2018
Categories: Consumer - Sagaci Insights - Beauty - Nigeria
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Sagaci Insights: SagaIncome and Socio-Demographics
Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,
23rd May 2018
Categories: Consumer - Ghana - Sagaci Insights - Kenya - Nigeria - Senegal - South Africa
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