Sagaci Insights
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Home Appliances Brands in Kenya: Brands with the highest awareness in February 2021
Have you ever heard of Ramtons and VON? Well if you haven’t, it means you are not based in Kenya as these two local brands, are among the best known locally! In our February 2021 ranking of home appliance brands (according to their awareness level), Samsung is #1 ahead of LG and Philips. Ramtons is
11th March 2021
Categories: SagaBrand - Appliances - Consumer - Sagaci Insights
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Feeling safe? Across the African continent, most respondents fearful of walking alone at night.
Across the continent, Africans are concerned about their safety and do not feel safe, at least at night. From the countries surveyed, Cameroon, Côte d’Ivoire and South Africa are the top 3 countries where respondents feel the most concerned about walking alone at night. More than three out of four people in these three countries
8th March 2021
Categories: Poll - Sagaci Insights
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Scrubbing up well: How Nivea became the biggest beauty brand in Africa
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness
18th February 2021
Categories: Blog - Consumer - Sagaci Insights - Beauty
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Move fast and break things: E-commerce players on a steep learning curve as they seek a business model for Africa
Image: COURTESY COVID-19 turbocharges growth Even before the onset of COVID-19, interest in online shopping was on the rise in Africa, albeit from quite a low base. The rapidly rising penetration rate of mobile phones, particularly smartphones, over recent years, is playing a key role in this. The total traffic for online marketplaces in Africa
4th February 2021
Categories: Blog - Retail - Internet retail - e-commerce - Consumer - Retail & Shopping Malls - Sagaci Insights
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Show me the money: Sagaci Research survey finds high level of financial literacy in nine African countries
“If you deposit USD100 in a bank account with an interest rate of 2%, how much money will be in the account at the end of five years?” This question is frequently used to benchmark basic financial literacy. A Sagaci Research survey that was conducted online during December 2020 found that almost three quarters (74%)
28th January 2021
Categories: Poll - Education - Consumer - Sagaci Insights - Financial Services
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From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights
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Jumia sees surge in demand due to Covid-19 but grapples with logistical issues
According to pan-African internet retailer Jumia, Covid-19 has led to a surge in demand, particularly for FMCG, while also posing supply-chain challenges. It also revealed that its two co-founders and co-CEOs, Jeremy Hodara and Sacha Poignonnec, have taken a temporary 25% pay cut for the duration of the crisis. In a letter to shareholders, Jumia
20th April 2020
Categories: Foodservice - SagaRetail News - Retail - Supermarkets - Consumer - Sagaci Insights
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Update: Covid-19 restrictions tighten their grip on many African economies
The latest Google Community Mobility Reports show that Covid-19 restrictions on movement caused increased disruption in many African countries during the two-week period between March 29 and April 11.This is unsurprising, as significant restrictions on many day-to-day activities have come into force in countries ranging from Kenya to Nigeria over recent weeks. In 18 out
20th April 2020
Categories: Foodservice - SagaRetail News - Retail - Supermarkets - Africa - Consumer - Retail & Shopping Malls - Sagaci Insights
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Covid-19 restrictions wreak havoc on African economies
Google Community Mobility Reports provide valuable insight into the impact of the Covid-19 pandemic on everyday life in 27 African countries. These data show trends in movement over time across different categories of places, such as retail and recreation, groceries and pharmacies, and workplaces. They were collected during late March 2020 and compared with the
7th April 2020
Categories: Foodservice - SagaRetail News - Retail - Supermarkets - Africa - Consumer - Retail & Shopping Malls - Sagaci Insights
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Six ways in which Covid-19 will impact consumer behaviour in Africa
While the number of diagnosed cases of Covid-19 in Africa, particularly sub-Saharan Africa (SSA), remains relatively low, this figure will inevitably increase. Moreover, the current number of reported cases may be a significant under-representation of the true spread of the disease on the continent. On a more positive note, there is some evidence to suggest
31st March 2020
Categories: Foodservice - Blog - Retail - Africa - Supermarket - Consumer - Retail & Shopping Malls - Sagaci Insights - Telecom - Financial Services - Pharmaceuticals