Sagaci Insights
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Cash and Carry comes to Cameroon
French retail giant Groupe Casino continues to steadily expand its presence in sub-Saharan Africa. In March, the company launched its Bao Cash & Carry brand in Cameroon, with a 7,500-square-meter outlet in Bassa, an industrial suburb of the capital Douala. The warehouse-style setting, replete with pallet-laden floor-to-ceiling shelving (reminiscent of IKEA), is a format with which
27th June 2018
Categories: SagaRetail News - Retail & Shopping Malls - Sagaci Insights - Corporate news
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Sagaci insight: Shopping habits in Kenya and Nigeria
Sagaci Research recently published studies of the purchasing habits of consumers in the capitals of two of Africa’s largest economies, focusing on FMCG, apparel, cosmetics and beauty products, household appliances, cars and consumer electronics. These reports answer such questions as How often do consumers in Lagos and Nairobi purchase various types of food, where do they purchase
19th June 2018
Categories: Consumer - Sagaci Insights - Kenya - Nigeria
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How do Nigerians Shop?
When it comes to shopping habits Lagosians exhibit significant variation by age and gender. Well over half of all women purchase confectionary more than twice a week, compared to just one-third of men. Meanwhile, 90% of respondents aged 18-25 buy soft drinks more than twice a week, compared to two-thirds of those aged 46 or
13th June 2018
Categories: Consumer - Sagaci Insights - Beauty - Nigeria
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Sagaci Insights: SagaIncome and Socio-Demographics
Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,
23rd May 2018
Categories: Consumer - Ghana - Sagaci Insights - Kenya - Nigeria - Senegal - South Africa
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Did You Know?
The rapid adoption of mobile money has been the signature trend of the financial-services market in Nairobi over the past decade. Most consumers now use mobile payments, while less than half have a debit card. To see the full infogrpahic, click here
23rd May 2018
Categories: Consumer - Sagaci Insights - Financial Services - Nigeria
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New products and services: SagaTrade, your definite tool to make informed decisions about Africa’s key markets
22nd March 2018
Categories: Retail & Shopping Malls - Sagaci Insights - Corporate news - Distributors - Beauty
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Featured project: Cosmetics – researching the real and the virtual world
Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics
24th December 2017
Categories: Consumer - Ghana - Sagaci Insights - Beauty
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Sagaci Insights: Alcohol consumption in Ghana – The top 5 facts you need to know
For the full report on “Alcohol consumption in Ghana” and additional data and insights please contact alexia.beracasa@sagaciresearch.com Full infographic is available here.
23rd December 2017
Categories: Consumer - Ghana - Sagaci Insights
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Updated Chicken Bucket purchasing power parity study across African countries provides a fact-based understanding of currency issues in the continent
July 27th, 2016. Sagaci Research, the leading independent pan-African market research and market intelligence firm, has published an updated version of their study on Purchasing-Power-Parity (PPP) among African countries, named “The Chicken Bucket Index”. Inspired by the world renowned Big Mac Index, Sagaci Research has leveraged the presence of KFC™ in 18 African nations to
27th July 2016
Categories: Consumer - Egypt - Sagaci Insights - Angola - Morocco - Mozambique - Nigeria - South Africa
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What's on the news: "The KFC Index" Comparative Study of purchasing-power parity among African Countries
Angola’s currency is the most overvalued in Africa, based on the “KFC Index” – Yahoo Finance Angola, Africa’s second largest oil producer, is home to the most overvalued currency on the continent. Angola’s kwanza is 72% overvalued against the dollar, according to a comparison of the cost of a bucket of fried chicken from the
17th March 2016
Categories: Consumer - Sectors - Sagaci Insights
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