• Why is doing periodical retail audits crucial for your business?

    A periodical retail audit is a critical component of any growth strategy for every FMCG category. It tells you where you and your competitors are in the market, so you can use it as a starting point to efficiently define an action plan and measure your improvements over time.   Shows you where you are

    Categories: FMCG - SagaTracker

  • The ranking of key whisky players in Nairobi is moving

    The SagaTracker, our trade tracking tool, shows us that the Whisky scene in Nairobi has shifted during the second quarter of the year. When it comes to brand availability in the points of sale, Hunter’s Choice (local brand owned by KWAL) and Black & White (Diageo) continue to dominate in the first positions. However, Grant’s (William

    Categories: FMCG - Alcoholic drinks - SagaTracker - Kenya