Sectors
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Nigeria’s best quality food services
SagaBrand, our unique brand-tracking tool, gives insight into how consumers’ perceptions of food service providers in Nigeria have changed throughout 2021. In our online panels run through SagaPoll, consumers were asked to rate brands that they are aware of which they believe represent ‘good’ and ‘poor’ quality. Coming in at #1 for good quality in
14th July 2021
Categories: Foodservice - Nigeria - SagaBrand
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Satisfaction across Financial Services in South Africa
Capitec leads the way for consumer satisfaction for Financial Services in South Africa, coming in at #1 in our May 2021 rankings. Following not-so-closely behind are TymeBank #2 and FNB #3. Likewise, Capitec also takes a significant lead in terms of recommendation score, which is to be expected given the high levels of
22nd June 2021
Categories: SagaBrand - Sagaci Insights - Financial Services - South Africa
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Supermarket brands in Kenya – consumers are listening
Our latest brand tracking results in Kenya show that Carrefour has just overtaken Naivas in its #1 positive echo ranking, but most importantly, Quickmart has jumped up two positions into third place, rising from 72% to 80% in March and April respectively. This is a 95% statistically significant increase, proving their promotion of new store
15th June 2021
Categories: Retail - Supermarkets - SagaBrand - Retail & Shopping Malls - Kenya
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Small household appliances in South Africa
What about tracking category usage and purchasing habits? We track those metrics on an ongoing basis across the African continent and aggregate that data into our data repository covering consumption and equipment-related topics across the African continent. Looking today at small household appliances in South Africa. In South Africa, many households own a microwave and
4th June 2021
Categories: Appliances - SagaCube - Consumer - South Africa
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Recommended financial services brands in Nigeria
We are now tracking financial services brands in Nigeria and several fintechs / digital banks made it to the Top 10 in our May ranking of brands. 🏆 Zenith Bank comes out as the most recommended brand 🥇 followed by Piggyvest 🥈 and GT Bank 🥉. Other brands in our Top 10 include Carbon, Kuda,
1st June 2021
Categories: Nigeria - SagaBrand - FinTech - Financial Services
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Preferred beauty and personal care brands in South Africa
This month, we did pay a closer look at the preferred brands in the beauty & personal care category in South Africa. 🏆 Nivea comes out as the preferred brand 🥇 followed by Portia M 🥈 and Vaseline 🥉. Other brands in our Top 10 include Dove, Oh So Heavenly, Garnier, Dettol, TRESemmé, Avon and
21st May 2021
Categories: SagaBrand - Consumer - Beauty - South Africa
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Financial Services in Ivory Coast
🏆 GTBank #1 🥇 in our March 2021 ranking of financial services brands in Ivory Coast according to their recommendation score, followed by Bank of Africa 🥈 and MTN Mobile Money 🥉. Other brands in our top 10 include Societe Generale, Moov Money, UBA, Orange Money, Ecobank, Banque Atlantique, and BNI. An interesting mix of
27th April 2021
Categories: Côte d'Ivoire - SagaBrand - Financial Services - Cote d'Ivoire
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Home Appliances Brands in Kenya: Brands with the highest awareness in February 2021
Have you ever heard of Ramtons and VON? Well if you haven’t, it means you are not based in Kenya as these two local brands, are among the best known locally! In our February 2021 ranking of home appliance brands (according to their awareness level), Samsung is #1 ahead of LG and Philips. Ramtons is
11th March 2021
Categories: SagaBrand - Appliances - Consumer - Sagaci Insights
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QSR/Casual Dining Brands in Nigeria: Brands with the highest satisfaction score in February 2021
Did you think that QSR in Nigeria was mostly about eating chicken? Well, you might want to reconsider this as the brands with the highest satisfaction in our February 2021 ranking are in the ice cream, fish and pizza category! In our February 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), Cold
26th February 2021
Categories: Foodservice - Retail - Nigeria - SagaBrand - Uncategorised
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Scrubbing up well: How Nivea became the biggest beauty brand in Africa
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness
18th February 2021
Categories: Blog - Consumer - Sagaci Insights - Beauty