Beauty
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Scrubbing up well: How Nivea became the biggest beauty brand in Africa
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness
18th February 2021
Categories: Blog - Consumer - Sagaci Insights - Beauty
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Green is the colour? Sagaci Research publishes new report on African attitudes to sustainability
Despite the fact they are very low polluters in per-capita terms, most African consumers are eager to do their bit to help preserve the environment Sagaci Research has just published a report entitled “Consumer Reflection on Sustainability Across Africa.” Based on 2,800 interviews conducted online with consumers across all income groups in five countries
15th December 2020
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Africa’s first unicorn set to go public next year
Media reports suggest that internet retailer Jumia will be listed on the New York Stock Exchange early next year, with a reported valuation of around USD1 billion. Jumia has local websites in 14 African countries.
5th October 2018
Categories: SagaRetail News - Beauty
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How do Nigerians Shop?
When it comes to shopping habits Lagosians exhibit significant variation by age and gender. Well over half of all women purchase confectionary more than twice a week, compared to just one-third of men. Meanwhile, 90% of respondents aged 18-25 buy soft drinks more than twice a week, compared to two-thirds of those aged 46 or
13th June 2018
Categories: Consumer - Sagaci Insights - Beauty - Nigeria
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New products and services: SagaTrade, your definite tool to make informed decisions about Africa’s key markets
22nd March 2018
Categories: Retail & Shopping Malls - Sagaci Insights - Corporate news - Distributors - Beauty
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Sagaci Omnibus surveys keep running across the continent: don’t miss out next waves in Ghana and Egypt
Having expanded our coverage to include 13 different countries in Africa, we continue to run the Sagaci Omnibus with great success. Our next wave will be for Ghana and Egypt, and it is scheduled for January 26th. Make sure you get on board! The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a
24th December 2017
Categories: Consumer - Egypt - Retail & Shopping Malls - Ghana - Telecom - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Agriculture - Automotive - Distributors - Pharmaceuticals - Beauty
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Featured project: Cosmetics – researching the real and the virtual world
Sagaci Research recently worked on a study for a leading investor which wanted to assess potential entry opportunities in the cosmetics market in Ghana. The traditional field research (combining a quantitative survey, in-depth interviews with consumers and store checks) provided key insights on consumer behavior and the route-to-market of the existing players. Ghanaian women are not loyal any cosmetics
24th December 2017
Categories: Consumer - Ghana - Sagaci Insights - Beauty
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What are we reading about Africa – February 9th
Outlook for Kenya’s property market remains positive – Global Property Guide Values in Kenya´s residential property market continue to rise, amidst robust economic growth and a sharp increase in the population of middle-class and expats. African Investments in Africa – Blog IESE Africa has become the 2nd source of greenfield FDI just after Western Europe and before China. The
9th February 2015
Categories: Construction & Real Estate - Beauty - Kenya - Nigeria - South Africa