Consumer
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Scrubbing up well: How Nivea became the biggest beauty brand in Africa
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness
18th February 2021
Categories: Blog - Consumer - Sagaci Insights - Beauty
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Beer Brands in Nigeria: Brands with the highest recommendation score in 2020
Beer is the most popular alcoholic drink in Nigeria, with an average consumption of 12 litres per capita per annum, generating high sales volumes for most players in the country. Yet, 2020 has been a challenging year for most players, with a strong shift of consumption from on-trade to off-trade channels. In our 2020 ranking
9th February 2021
Categories: Nigeria - FMCG - Alcoholic drinks - SagaBrand - Beer - Consumer - Nigeria
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Move fast and break things: E-commerce players on a steep learning curve as they seek a business model for Africa
Image: COURTESY COVID-19 turbocharges growth Even before the onset of COVID-19, interest in online shopping was on the rise in Africa, albeit from quite a low base. The rapidly rising penetration rate of mobile phones, particularly smartphones, over recent years, is playing a key role in this. The total traffic for online marketplaces in Africa
4th February 2021
Categories: Blog - Retail - Internet retail - e-commerce - Consumer - Retail & Shopping Malls - Sagaci Insights
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QSR/Casual Dining Brands in Kenya: Brands with the highest satisfaction score in January 2021
In Kenya, most casual dining and QSR players have been ‘relatively’ spared by the Covid19 crisis, with outlets closed only during a few weeks in early 2020. In our January 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), KFC is #1 ahead of Java House and Spur. Cold Stone Creamery is #4
3rd February 2021
Categories: Foodservice - Africa - SagaBrand - Consumer - Retail & Shopping Malls - Kenya
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Show me the money: Sagaci Research survey finds high level of financial literacy in nine African countries
“If you deposit USD100 in a bank account with an interest rate of 2%, how much money will be in the account at the end of five years?” This question is frequently used to benchmark basic financial literacy. A Sagaci Research survey that was conducted online during December 2020 found that almost three quarters (74%)
28th January 2021
Categories: Poll - Education - Consumer - Sagaci Insights - Financial Services
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Dairy products in South Africa: Most recommended brands in 2020
Dairy products, although essential, have not been spared by the Covid19 crisis in South Africa. Cash tight consumers have changed their consumption habits and have moved to new brands. Sagaci Research, through its SagaBrand tracker tool, is taking a day-to-day look at brand movements across the continent. Ranking of Dairy brands in South Africa,
26th January 2021
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Ranking of non-alcoholic beverages players in Côte d’Ivoire based on “Likelyhood to purchase” in Q4 2020
2020 has been a challenging year for most brands in the beverages industry, including in Côte d’Ivoire. Cash tight consumers have reduced their consumption frequencies and changed their habits in terms of brands. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the brand movements. Which non-alcoholic beverages in Côte d’Ivoire
25th January 2021
Categories: Africa - Côte d'Ivoire - FMCG - Non-alcoholic beverages - SagaBrand - Consumer
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Going long on Africa: Despite the continent’s current economic travails, international investors are still betting on local FMCG brands to deliver
COVID-19’s economic shock has far outweighed its clinical impact in Africa The clinical impact of COVID-19 in Africa has been relatively mild in comparison to much of the rest of the world (as of today, there had been more deaths from COVID-19 in the UK than in the whole of Africa, according to official data).
22nd January 2021
Categories: Blog - FMCG - Private Equity - Consumer
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Football legend Samuel Eto’o voted African of the Year
Retired Cameroonian football player Samuel Eto’o has been voted African of the Year by respondents across the continent who participated in a Sagaci Research SagaPoll survey. 39-year-old Eto’o enjoyed a stellar career over two decades that saw him score 293 goals in 587 professional games, win the Champions League three times, and be named African
15th January 2021
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From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights