Consumer
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Small household appliances in South Africa
What about tracking category usage and purchasing habits? We track those metrics on an ongoing basis across the African continent and aggregate that data into our data repository covering consumption and equipment-related topics across the African continent. Looking today at small household appliances in South Africa. In South Africa, many households own a microwave and
4th June 2021
Categories: Appliances - SagaCube - Consumer - South Africa
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Preferred beauty and personal care brands in South Africa
This month, we did pay a closer look at the preferred brands in the beauty & personal care category in South Africa. 🏆 Nivea comes out as the preferred brand 🥇 followed by Portia M 🥈 and Vaseline 🥉. Other brands in our Top 10 include Dove, Oh So Heavenly, Garnier, Dettol, TRESemmé, Avon and
21st May 2021
Categories: SagaBrand - Consumer - Beauty - South Africa
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Home Appliances Brands in Kenya: Brands with the highest awareness in February 2021
Have you ever heard of Ramtons and VON? Well if you haven’t, it means you are not based in Kenya as these two local brands, are among the best known locally! In our February 2021 ranking of home appliance brands (according to their awareness level), Samsung is #1 ahead of LG and Philips. Ramtons is
11th March 2021
Categories: SagaBrand - Appliances - Consumer - Sagaci Insights
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Scrubbing up well: How Nivea became the biggest beauty brand in Africa
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the late 1980s, Germany-based Beiersdorf’s Nivea brand exhibits strength across both Anglophone and Francophone markets: A SagaPoll survey of 12 African countries that was conducted by Sagaci Research during January 2021 found that it ranked first in terms of unprompted awareness
18th February 2021
Categories: Blog - Consumer - Sagaci Insights - Beauty
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Beer Brands in Nigeria: Brands with the highest recommendation score in 2020
Beer is the most popular alcoholic drink in Nigeria, with an average consumption of 12 litres per capita per annum, generating high sales volumes for most players in the country. Yet, 2020 has been a challenging year for most players, with a strong shift of consumption from on-trade to off-trade channels. In our 2020 ranking
9th February 2021
Categories: Nigeria - FMCG - Alcoholic drinks - SagaBrand - Beer - Consumer - Nigeria
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Move fast and break things: E-commerce players on a steep learning curve as they seek a business model for Africa
Image: COURTESY COVID-19 turbocharges growth Even before the onset of COVID-19, interest in online shopping was on the rise in Africa, albeit from quite a low base. The rapidly rising penetration rate of mobile phones, particularly smartphones, over recent years, is playing a key role in this. The total traffic for online marketplaces in Africa
4th February 2021
Categories: Blog - Retail - Internet retail - e-commerce - Consumer - Retail & Shopping Malls - Sagaci Insights
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QSR/Casual Dining Brands in Kenya: Brands with the highest satisfaction score in January 2021
In Kenya, most casual dining and QSR players have been ‘relatively’ spared by the Covid19 crisis, with outlets closed only during a few weeks in early 2020. In our January 2021 ranking of QSR/Casual Dining brands (according to their satisfaction score), KFC is #1 ahead of Java House and Spur. Cold Stone Creamery is #4
3rd February 2021
Categories: Foodservice - Africa - SagaBrand - Consumer - Retail & Shopping Malls - Kenya
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Show me the money: Sagaci Research survey finds high level of financial literacy in nine African countries
“If you deposit USD100 in a bank account with an interest rate of 2%, how much money will be in the account at the end of five years?” This question is frequently used to benchmark basic financial literacy. A Sagaci Research survey that was conducted online during December 2020 found that almost three quarters (74%)
28th January 2021
Categories: Poll - Education - Consumer - Sagaci Insights - Financial Services
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Dairy products in South Africa: Most recommended brands in 2020
Dairy products, although essential, have not been spared by the Covid19 crisis in South Africa. Cash tight consumers have changed their consumption habits and have moved to new brands. Sagaci Research, through its SagaBrand tracker tool, is taking a day-to-day look at brand movements across the continent. Ranking of Dairy brands in South Africa,
26th January 2021
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Ranking of non-alcoholic beverages players in Côte d’Ivoire based on “Likelyhood to purchase” in Q4 2020
2020 has been a challenging year for most brands in the beverages industry, including in Côte d’Ivoire. Cash tight consumers have reduced their consumption frequencies and changed their habits in terms of brands. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the brand movements. Which non-alcoholic beverages in Côte d’Ivoire
25th January 2021
Categories: Africa - Côte d'Ivoire - FMCG - Non-alcoholic beverages - SagaBrand - Consumer