Telecom
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Six ways in which Covid-19 will impact consumer behaviour in Africa
While the number of diagnosed cases of Covid-19 in Africa, particularly sub-Saharan Africa (SSA), remains relatively low, this figure will inevitably increase. Moreover, the current number of reported cases may be a significant under-representation of the true spread of the disease on the continent. On a more positive note, there is some evidence to suggest
31st March 2020
Categories: Foodservice - Blog - Retail - Africa - Supermarket - Consumer - Retail & Shopping Malls - Sagaci Insights - Telecom - Financial Services - Pharmaceuticals
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Show me the (mobile) money!
Smartphones now a key component of Senegalese financial services landscape A Sagaci Research survey conducted in Senegal during October 2019 found that just a quarter (25%) of respondents had a savings or current account, while less than 1% had an ATM/debit card. A significant gender gap was identified: 29% of male respondents had a bank
13th March 2020
Categories: Consumer - Telecom - Financial Services - Senegal
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Sagaci Omnibus surveys keep running across the continent: don’t miss out next waves in Ghana and Egypt
Having expanded our coverage to include 13 different countries in Africa, we continue to run the Sagaci Omnibus with great success. Our next wave will be for Ghana and Egypt, and it is scheduled for January 26th. Make sure you get on board! The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a
24th December 2017
Categories: Consumer - Egypt - Retail & Shopping Malls - Ghana - Telecom - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Agriculture - Automotive - Distributors - Pharmaceuticals - Beauty
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Sagaci Omnibus Surveys keep running across the continent: don’t miss our next waves in Angola, Mozambique and South Africa
After our successful launch in Kenya, Tanzania and Nigeria this week, we are gearing up for our next Omibus wave in Mozambique, Angola and South Africa. We are accepting confirmations by December 22nd, so make sure you get on board! The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a number of
24th December 2017
Categories: Consumer - Sectors - Retail & Shopping Malls - Telecom - Angola - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Agriculture - Automotive - Distributors - Pharmaceuticals - Mozambique - South Africa
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Sagaci Omnibus continues to run: next waves in Ivory Coast, Cameroon and DR Congo
Sagaci Research’s Omnibus surveys continue to run across the continent. Our next wave of syndicated consumer survey reaches Ivory Coast, Cameroon and DR Congo in October. We are accepting confirmations by October 13th. Remember: The Sagaci Omnibus is a fast and cost-effective way to reach consumers in those countries. You define your questions, and these are
20th December 2017
Categories: Consumer - Retail & Shopping Malls - Telecom - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Cameroon - Agriculture - Cote d'Ivoire - Automotive - DR Congo - Distributors - Pharmaceuticals
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Sagaci Omnibus available across 11 cities in Africa
The Sagaci Omnibus is a fast and cost-effective consumer survey. You can use it to assess brand awareness, understand consumer behaviours, measure advertisement recalls or gauge public opinion. With Sagaci Omnibus you share the setup costs of quantitative research with other clients, lowering your survey costs. You simply define your questions, and the pricing is
11th December 2017
Categories: Consumer - Retail & Shopping Malls - Ghana - Telecom - Angola - Construction & Real Estate - Travel & Tourism - Financial Services - Industrial Goods - Cameroon - Agriculture - Cote d'Ivoire - Automotive - DR Congo - Distributors - Pharmaceuticals - Ethiopia - Kenya - Mozambique - Nigeria - Tanzania - South Africa - Ivory Coast
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What are we reading about Africa this week
A new east Africa campaign – The Economist – Kenya SAFARICOM is among the most innovative firms in the telecoms industry worldwide, and east Africa’s biggest company. Incumbency has now put the Kenya-based mobile-phone operator in the crosshairs of insurgent rivals. The company is at the centre of a corporate battle that is being watched
13th July 2015
Categories: Telecom - Travel & Tourism - Cameroon - Cote d'Ivoire - Kenya - Senegal
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What are we reading about Africa this week
Kenya ranked Africa’s second biggest market for retail investors – Business Daily – Kenya Data from the last consumer report from Nielsen which was released on Monday shows that 30 per cent of Kenyans do their shopping in formal retail outlets compared to 60 per cent in South Africa French retailer Carrefour returning to Algeria
5th July 2015
Categories: Retail & Shopping Malls - Telecom - Algeria - Financial Services - Kenya
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What are we reading about Africa this week
AFRICA BUSINESS-Supermarket chains vie to unlock Kenya retail market – Reuters Formal retail is growing in Kenya. French retailer Carrefour says it will inaugurate its first Kenyan store this year through its Dubai-based franchisee Majid al Futtaim. Why Tanzania’s real estate market is taking off – How we made it in Africa Mustafa Suleimanji, Lamudi’s managing
4th March 2015
Categories: Retail & Shopping Malls - Telecom - Financial Services - Cote d'Ivoire - Kenya - Tanzania
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Outdoor Ad Tracking across African Cities (monthly reports)
Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to
3rd March 2015
Categories: Consumer - Retail & Shopping Malls - Telecom - Travel & Tourism - Financial Services - Automotive - Kenya
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