- 26th January 2021
- Posted by: Julien Garcier
- Categories: FMCG, Dairy, SagaBrand, Consumer
Dairy products, although essential, have not been spared by the Covid19 crisis in South Africa. Cash tight consumers have changed their consumption habits and have moved to new brands. Sagaci Research, through its SagaBrand tracker tool, is taking a day-to-day look at brand movements across the continent.
Ranking of Dairy brands in South Africa, based on their recommendation score:
- Parmalat (Lactalis)
- Kerrygold (Ornua)
- Nutriday (Danone)
- Butro (Clover)
- President (Lactalis)
- Stork (Siqalo Foods)
- Melrose (Lactalis)
- Flora (Siqalo Foods)
SagaBrand, the continuous tracking tool for brands across the African continent. In South Africa, more than 500 brands are assessed on a daily basis via our online panel
Recommendation score: Which brands would you RECOMMEND to a friend? Which brands would you tell them to AVOID? Score is calculated by subtracting the AVOID percentage from the RECOMMEND percentage for each brand.
Population: adults above 18 years old.
Period: July 2020.
N = 800
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Sagaci Research is an Africa-focused analytics firm. Beyond customised data feeds and market research surveys, Sagaci Research offers a range of syndicated data products that include SagaBrand (a brand health tracker), SagaCube (online category consumption metrics) and SagaTracker (retail audits).
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