Ghana and Nigeria next up for Glovo, as supermarket deliveries drive growth in Abidjan

Having received €150 million in a recent funding round, Spanish delivery company Glovo is now targeting additional African markets. It has commenced operations in three African countries (Morocco, Kenya, and, most recently, Côte d’Ivoire) over the past 12 months and is seeking to expand into Ghana and Nigeria before the end of this year.

Supermarket deliveries are a significant growth area for Glovo in Africa, and it has a partnership with Naivas, Kenya’s largest grocery retail chain. According to Tania Quintero, Glovo’s general manager in Côte d’Ivoire, supermarket deliveries are its most successful area of business in Abidjan, driven by a discounted delivery fee of XOF500 (USD0.86) for the month of Ramadan (which began on May 5th), with no minimum order value. She added that unreliable internet access and a lack of proper addressing were the main challenges facing the company in Africa.

 

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