Powering growth for leading brands across Africa
We provide innovative data products and insights from millions of consumers on the continent
Trusted by over 500 great businesses
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure, understand and grow their business on the continent.
Our products and services
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
BRAND
TRACKER
MARKETING
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
CONSUMER
CATEGORIES
DATA
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
RETAIL
MARKET
TRACKER
SagaPoll
Pan-African consumer panels
Engage with our consumer panel (mobile) to get insights within short timeframes
SURVEY
CONSUMER
AGILE