Powering growth for leading brands across Africa
We provide innovative data products and insights from millions of consumers on the continent
Trusted by over 500 great businesses
From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure, understand and grow their business on the continent.
Our products and services
SagaBrand
Continuous brand health tracker
Track key brand related KPIs across your key markets, for your brands and competitors
BRAND
TRACKER
MARKETING
SagaCube
Pan-African consumer data repository
Access usage and attitudes data related to key FMCG and equipment categories
CONSUMER
CATEGORIES
DATA
SagaTracker
Retail audit to track your brand performance in the trade
Track brand performance in the points of sale and monitor your market share
RETAIL
MARKET
TRACKER
SagaPoll
Pan-African consumer panels
Engage with our consumer panel (mobile) to get insights within short timeframes
SURVEY
CONSUMER
AGILE
Our insights
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QSR/Casual Dining Brands in Nigeria: Brands with the highest satisfaction score in February 2021
Did you think that QSR in Nigeria was mostly about eating chicken? Well, you might want to reconside...
26th February 2021 -
Scrubbing up well: How Nivea became the biggest beauty brand in Africa
Nivea enjoys unmatched brand awareness in cosmetics Having been present on the continent since the l...
18th February 2021 -
Beer Brands in Nigeria: Brands with the highest recommendation score in 2020
Beer is the most popular alcoholic drink in Nigeria, with an average consumption of 12 litres per ca...
9th February 2021 -
Move fast and break things: E-commerce players on a steep learning curve as they seek a business model for Africa
Image: COURTESY COVID-19 turbocharges growth Even before the onset of COVID-19, interest in online s...
4th February 2021