Powering growth for leading brands across Africa

We provide innovative data products and insights from millions of consumers on the continent

Trusted by over 500 great businesses

From leading multinational companies to local players, hundreds of companies trust Sagaci Research to help them measure, understand and grow their business on the continent.

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Our products and services

SagaBrand

Continuous brand health tracker

Track key brand related KPIs across your key markets, for your brands and competitors

BRAND

TRACKER

MARKETING

SagaCube

Pan-African consumer data repository

Access usage and attitudes data related to key FMCG and equipment categories

CONSUMER

CATEGORIES

DATA

SagaTracker

Retail audit to track your brand performance in the trade

Track brand performance in the points of sale and monitor your market share

RETAIL

MARKET 

TRACKER

SagaPoll

Pan-African consumer panels

Engage with our consumer panel (mobile) to get insights within short timeframes

SURVEY

CONSUMER

AGILE

Our insights