Insights & Publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
SECTOR

    The KFC Index: Q2 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

    View publication

    Infographic: What is the favourite cocktail of Kenyans?

    A SagaPoll survey conducted online during May found that gin and tonic ties with the home-grown dawa (a local twist on the caipirinha) as the favourite cocktail of Kenyans, with men favouring the former and women the latter. Download Sagaci Research's FREE infographic to learn more.

    View publication

    Infographic: Impact of Covid-19 on Kenyan consumers

    Covid-19 has led Kenyans to shop more online but reduce their overall spending. Download Sagaci Research's FREE infographic to learn more.

    View publication

    The KFC Index: Q1 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

    View publication

    Download our FREE infographic on internet use in Nigeria

    What do Nigerians like to do online? Which social networks do they use? What do they like to buy online? Discover the answers to these and other questions in this Sagaci Research inforgraphic.

    View publication

    The KFC Index - January 2020

    Created by Sagaci Research, the KFC Index is an informal way to gauge whether currencies in African countries are correctly valued. Download our free report to learn more about it.

    View publication

    Foodservice in Africa 2020

    This Market Report provides a comprehensive analysis of the African foodservice market - examining its dynamics; highlighting key international, regional, and national players; assessing markets segments and channels; and outlining emerging trends and likely future developments. It also leverages a Sagaci Research survey conducted in Nigeria earlier this year to assess consumer tastes and preferences in that country with regard to foodservice.

    View publication

    Modern Grocery Retail in Kenya 2020

    This Market Report provides a comprehensive analysis of the competitive landscape of Kenyan grocery retail, examing the size, positioning, and strategies of its main players. It leverages a consumer survey conducted by Sagaci Research in Kenya during June 2019 to assess such factors as shopping habits and brand recognition.

    View publication

    BİM Research Report 2019

    This report provivdes an in-depth analysis of the development, operations, banners, sales, competitive positioning, and future prospects of one of the leading players in the burgeoning Ivorian grocery retail market.

    View publication

    CDCI Research Report 2019

    An in-depth analysis of the development, operations, banners, sales, competitive positioning, and future prospects of one of the leading players in the burgeoning Ivorian grocery retail market.

    View publication