Insights & publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
SECTOR

    Kenyan Trade Density Index: Q2 2018

    This quarterly report is based on real-world data on trade density* in Nairobi malls that is supplied to Sagaci Research by participating retailers on a monthly basis. As of Q2 2018, this dataset covered 215 stores.

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    Shopping Malls in Africa 2018

    The sixth edition of Sagaci Research’s Shopping Malls in Africa report provides a comprehensive overview of mall development in SSA and breaks down all 581 open malls in Africa (excluding South Africa) into six grades (AAA, AA, A, B, C, D) on the basis of such criteria as GLA and tenant mix.

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    Choppies Retailer Profile

    This Retailer Profile analyses Choppies' operations, strategy and future prospects across the eight sub-Saharan markets in which it operates.

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    Massmart Retailer Profile

    This Retailer Profile provides a detailed analysis of Walmart subsiduary Massmart’s operations in grocery retail across 12 markets sub-Saharan Africa.

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    Shoprite Retailer Profile

    This report analyses Shoprite’s operations, strategy and future prospects across the 14 grocery retail markets in sub-Saharan Africa

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    Organised Retail Market Report

    This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.

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    How do Nigerians shop? Lagos purchasing habits: what, where and when? - May 2018

    An overview of the shopping patterns and consumption habits in Lagos, based on data collected from consumer interviews. 5 key themes: penetration, buyer profile, shopping locations, grocery shopping preferences, household goods and personal care.

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    How do Kenyans shop? Nairobi purchasing habits: what, where and when? - May 2018

    An overview of the shopping patterns and consumption habits in Nairobi, based on data collected from consumer interviews. 5 key themes: penetration, buyer profile, shopping locations, grocery shopping preferences, household goods and personal care.

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    Sentiment Tracker, Dakar: Looking Forward To The Future! - April 2018

    This report provides an overview of Senegalese respondents’ sentiments, including their attitudes towards their professional, social and financial well being, as well as a national context. The report is based on data from 1,559 face to face interviews, and is analysed with cross section of socio-demographic and economic criteria.

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    SagaIncome Nigeria: Household Income Distribution in Lagos - April 2018

    This report contains survey data on monthly household income in Lagos. Capturing accurate data on household income can be challenging in the context of Africa, and Sagaci Research is committed to a robust, bottom-up approach. Our Saga Income data set, which is based on in-person interviews with a stratified sample of more than 1,000 of the city´s inhabitants, is key to understanding purchasing power and consumption patterns in Africa´s largest city.

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