Insights & Publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.


    The KFC Index: Q1 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

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    The KFC Index - January 2020

    Created by Sagaci Research, the KFC Index is an informal way to gauge whether currencies in African countries are correctly valued. Download our free report to learn more about it.

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    Shopping Malls in Africa 2018

    The sixth edition of Sagaci Research’s Shopping Malls in Africa report provides a comprehensive overview of mall development in SSA and breaks down all 581 open malls in Africa (excluding South Africa) into six grades (AAA, AA, A, B, C, D) on the basis of such criteria as GLA and tenant mix.

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    Massmart Research Report 2019

    This report provides a detailed analysis of Walmart subsiduary Massmart’s operations in grocery retail across 12 markets sub-Saharan Africa.

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    Shoprite Research Report 2019

    This report analyses Shoprite’s operations, strategy and future prospects across the 14 grocery retail markets in sub-Saharan Africa

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    Modern Grocery Retail in Africa 2018: Report and Dataset

    This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.

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    Retail financial services in Ghana, Kenya, Nigeria and South Africa: A comparative analysis - March 2018

    This report provides an overview of the retail banking landscape in Ghana, Kenya, Nigeria and South Africa. Based on consumer interviews performed in Accra, Nairobi, Lagos and Johannesburg, it provides insights on the retail banking landscape and the consumer attitudes towards retail banking in each city, and allows for comparative analysis across countries.

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    How do Ghanaians bank? Consumer financial services in Accra - February 2018

    This report explores the consumer banking landscape in Ghana. Based on 1,000 + consumer interviews performed in Accra, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.

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    The KFC Index Report by Sagaci Research

    The KFC Index was created by Sagaci Research as an informal way to gauge whether currencies in African countries are “correctly valued”. It is based on the theory of purchasing power parity (PPP), which states that exchange rates should move towards the rate that would equalize the prices of an identical basket of goods and services between two countries. In this case, the concerned goods are KFC´s™ Original 15 pc. Bucket and geographically specific to African countries. The report will be published quarterly to track the changes in consumer prices and currency exchange rates, and hereby shedding light on economic performance, inflation and monetary policies.

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    Shopping Malls across Africa (2016 Report – fourth edition)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

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