Insights & Publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

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    The KFC Index: Q2 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

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    The KFC Index: Q1 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

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    The KFC Index - January 2020

    Created by Sagaci Research, the KFC Index is an informal way to gauge whether currencies in African countries are correctly valued. Download our free report to learn more about it.

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    Naivas Research Report 2019

    This report analyses the development, management, financial performance, operations, market strategies and prospects of Naivas, the second-largest supermarket chain in Kenya.

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    Kenyan Trade Density Index: Q4 2018

    This quarterly report is based on real-world data on trade density* in Nairobi malls that is supplied to Sagaci Research by participating retailers on a monthly basis. As of Q4 2018, this dataset covered more than 300 stores.

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    Shopping Malls in Africa 2018

    The sixth edition of Sagaci Research’s Shopping Malls in Africa report provides a comprehensive overview of mall development in SSA and breaks down all 581 open malls in Africa (excluding South Africa) into six grades (AAA, AA, A, B, C, D) on the basis of such criteria as GLA and tenant mix.

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    Choppies Research Report 2019

    An in-depth analysis of Choppies' operations, strategy and future prospects across the eight sub-Saharan markets in which it operates.

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    Massmart Research Report 2019

    This report provides a detailed analysis of Walmart subsiduary Massmart’s operations in grocery retail across 12 markets sub-Saharan Africa.

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    Shoprite Research Report 2019

    This report analyses Shoprite’s operations, strategy and future prospects across the 14 grocery retail markets in sub-Saharan Africa

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    Modern Grocery Retail in Africa 2018: Report and Dataset

    This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.

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