Insights & Publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.


    The KFC Index: Q1 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

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    The KFC Index - January 2020

    Created by Sagaci Research, the KFC Index is an informal way to gauge whether currencies in African countries are correctly valued. Download our free report to learn more about it.

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    Shopping Malls in Africa 2018

    The sixth edition of Sagaci Research’s Shopping Malls in Africa report provides a comprehensive overview of mall development in SSA and breaks down all 581 open malls in Africa (excluding South Africa) into six grades (AAA, AA, A, B, C, D) on the basis of such criteria as GLA and tenant mix.

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    Modern Grocery Retail in Africa 2018: Report and Dataset

    This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.

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    Modern Grocery Retail across Africa (2015 Report – first edition)

    This publication provides a fact-based understanding of the modern grocery retail markets across the African continent

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