Insights & Publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
SECTOR

    The KFC Index Report by Sagaci Research

    The KFC Index was created by Sagaci Research as an informal way to gauge whether currencies in African countries are “correctly valued”. It is based on the theory of purchasing power parity (PPP), which states that exchange rates should move towards the rate that would equalize the prices of an identical basket of goods and services between two countries. In this case, the concerned goods are KFC´s™ Original 15 pc. Bucket and geographically specific to African countries. The report will be published quarterly to track the changes in consumer prices and currency exchange rates, and hereby shedding light on economic performance, inflation and monetary policies.

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    Shopping Malls across Africa (2016 Report – fourth edition)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

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    Shopping Malls across Africa – 2015 (Full PDF Report)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

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    Modern Grocery Retail across Africa (2015 Report – first edition)

    This publication provides a fact-based understanding of the modern grocery retail markets across the African continent

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    Pharma Retail in Nigeria

    It provides key insights on the pharma/beauty retail market (including 2015 market estimates and update on legal changes) and detailed understanding of the market players. The report includes overview of the main market players and comprehensive profiles for the top three players (including average basket size, price points, store concept overview, sales area allocation, etc.).

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    The urban Nigerian consumer (Full report – PDF)

    This report is part of our Consumer Profiles series covering all large cities across the African continent. It provides a detailed description of the consumption behavior of households across Nigeria urban cities (Abuja, Ibadan, Ilorin, Enugu, Lagos and Port Harcourt). It offers statistics and analyses on key topics including income and expenditures, equipment ownership and assets, savings and financial services, shopping behaviors / channel visited, mobile, Internet and TV behaviors,…

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    Shopping Malls across Africa – 2014 (Full PDF Report)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

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