Insights & publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
SECTOR

    Shopping Malls across Africa – 2015 (Full PDF Report)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

    View publication

    Outdoor Ad Tracking Nairobi April 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

    View publication

    Service, HoReCa, Leisure & Education outlets across Africa (database)

    This new database offers a panoramic view over these three different sectors, outlining the number of outlets by sub-categories per city and per country. This publication is aimed at those operators interested in knowing opportunities in Africa regarding hotels, restaurants as well as cinemas & theaters, sports clubs or consumer services such as banks, professional services, travel agents and other consumer service outlets.

    View publication

    Outdoor Ad Tracking Nairobi March 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

    View publication

    Outdoor Ad Tracking Nairobi February 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

    View publication

    Retail Landscape across Africa: Traditional and Informal Retailers in Kenya (database)

    Sagaci Research offers the most comprehensive database of the retail landscape, in the African continent. The data includes the number of outlets of both traditional and modern retailers from stores to traditional markets, kiosks and table-tops. Leveraging on its local field team, Sagaci Research is able to conduct reliable fieldwork and to extrapolate the total number of store figures for each major African city and country.

    View publication

    Modern Grocery Retail across Africa (2015 Report – first edition)

    This publication provides a fact-based understanding of the modern grocery retail markets across the African continent

    View publication

    Outdoor Ad Tracking Nairobi January 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

    View publication

    Pharma Retail in Nigeria

    It provides key insights on the pharma/beauty retail market (including 2015 market estimates and update on legal changes) and detailed understanding of the market players. The report includes overview of the main market players and comprehensive profiles for the top three players (including average basket size, price points, store concept overview, sales area allocation, etc.).

    View publication

    Outdoor Ad Tracking Nairobi December 2014

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

    View publication