Insights & publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
SECTOR

    Key FMCG distributors in Kenya

    We offer an up-to-date database on the most relevant importers and distributors in Kenya, including contact details, key people and product categories covered, which include home care products, processed and fresh foods, alcohol and tobacco, soft drinks and confectionery. This information has been compiled first hand by our teams on the ground and direct contact with distributors.

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    Modern Grocery Retail in Kenya - Jan 2016

    This publication provides an overview of the major grocery chains present in Kenya and illustrates the current level of development of modern retail in the country: shares of modern vs traditional trade in Kenya and other African countries, current state of development, competition level, sales volume and profiles of the biggest players.

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    Top Companies Database Kenya

    We offer an up-to-date database on the most relevant importers and distributors in Kenya, including contact details, key people and product categories covered, which include home care products, processed and fresh foods, alcohol and tobacco, soft drinks and confectionery. This information has been compiled first hand by our teams on the ground and direct contact with distributors.

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    Shopping Malls across Africa (2016 Report – fourth edition)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

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    Shopping Malls across Africa – 2015 (Full PDF Report)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

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    Outdoor Ad Tracking Nairobi April 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Service, HoReCa, Leisure & Education outlets across Africa (database)

    This new database offers a panoramic view over these three different sectors, outlining the number of outlets by sub-categories per city and per country. This publication is aimed at those operators interested in knowing opportunities in Africa regarding hotels, restaurants as well as cinemas & theaters, sports clubs or consumer services such as banks, professional services, travel agents and other consumer service outlets.

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    Outdoor Ad Tracking Nairobi March 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Outdoor Ad Tracking Nairobi February 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Retail Landscape across Africa: Traditional and Informal Retailers in Kenya (database)

    Sagaci Research offers the most comprehensive database of the retail landscape, in the African continent. The data includes the number of outlets of both traditional and modern retailers from stores to traditional markets, kiosks and table-tops. Leveraging on its local field team, Sagaci Research is able to conduct reliable fieldwork and to extrapolate the total number of store figures for each major African city and country.

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