Insights & publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
SECTOR

    Outdoor Ad Tracking Nairobi November 2014

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Outdoor Ad Tracking Nairobi October 2014

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Registered Vehicles in Ghana (key statistics on automotive market)

    Key facts and statistical data on the automotive market in Ghana, based on government registration statistics, and a primary survey conducted in August 2014 by Sagaci Research. Some of the key statistics include: total number of registered vehicles, breakdown by type, by brand and by city. Additionally information on market share for main brands and 4 most common brands is also available.

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    The urban Nigerian consumer (Full report – PDF)

    This report is part of our Consumer Profiles series covering all large cities across the African continent. It provides a detailed description of the consumption behavior of households across Nigeria urban cities (Abuja, Ibadan, Ilorin, Enugu, Lagos and Port Harcourt). It offers statistics and analyses on key topics including income and expenditures, equipment ownership and assets, savings and financial services, shopping behaviors / channel visited, mobile, Internet and TV behaviors,…

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    Consumer Banking Uganda - Key statistics on financial services

    In the first edition of the report, we explore the consumer banking landscape in Uganda. This includes information on banking penetration, services used as well as data regarding lending and domestic and international transfers.  

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    Shopping Malls across Africa – 2014 (Full PDF Report)

    Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.

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