Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.
How do Nigerians bank? Consumer financial services in Lagos - February 2018
This report explores the consumer banking landscape in Nigeria. Based on 1,000 + consumer interviews performed in Lagos, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.
How do Kenyans bank? Consumer financial services in Nairobi - February 2018
This report explores the consumer banking landscape in Kenya. Based on 1,000 + consumer interviews performed in Nairobi, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.
How do Ghanaians bank? Consumer financial services in Accra - February 2018
This report explores the consumer banking landscape in Ghana. Based on 1,000 + consumer interviews performed in Accra, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.
The KFC Index Report by Sagaci Research
The KFC Index was created by Sagaci Research as an informal way to gauge whether currencies in African countries are “correctly valued”. It is based on the theory of purchasing power parity (PPP), which states that exchange rates should move towards the rate that would equalize the prices of an identical basket of goods and services between two countries. In this case, the concerned goods are KFC´s™ Original 15 pc. Bucket and geographically specific to African countries. The report will be published quarterly to track the changes in consumer prices and currency exchange rates, and hereby shedding light on economic performance, inflation and monetary policies.
Key FMCG distributors in Kenya
We offer an up-to-date database on the most relevant importers and distributors in Kenya, including contact details, key people and product categories covered, which include home care products, processed and fresh foods, alcohol and tobacco, soft drinks and confectionery. This information has been compiled first hand by our teams on the ground and direct contact with distributors.
Modern Grocery Retail in Kenya - Jan 2016
This publication provides an overview of the major grocery chains present in Kenya and illustrates the current level of development of modern retail in the country: shares of modern vs traditional trade in Kenya and other African countries, current state of development, competition level, sales volume and profiles of the biggest players.
We offer an up-to-date database on the most relevant importers and distributors in Kenya, including contact details, key people and product categories covered, which include home care products, processed and fresh foods, alcohol and tobacco, soft drinks and confectionery. This information has been compiled first hand by our teams on the ground and direct contact with distributors.
Shopping Malls across Africa (2016 Report – fourth edition)
Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.
Shopping Malls across Africa – 2015 (Full PDF Report)
Mapping the retailing industry across Africa by sizing the number and selling space of grocery and non-grocery outlets. Both modern and traditional units are included from stores to kiosks and traditional market stalls and table-tops. The database offers visibility on the total figures as well as the share of modern versus traditional outlets.
Outdoor Ad Tracking Nairobi April 2015
Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city