Insights & Publications

Our expertise, knowledge and client demand has allowed us to produce publications and databases on relevant topics and growth opportunities across selected industries assisting our clients in their strategic and operational activities. Our publications provides detailed insights into market attractiveness, sizing, competitive landscape, emerging consumer outlook and other key factors driving change and growth on the continent.

COUNTRY
SECTOR

    Outdoor Ad Tracking Nairobi February 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Retail Landscape across Africa: Traditional and Informal Retailers in Kenya (database)

    Sagaci Research offers the most comprehensive database of the retail landscape, in the African continent. The data includes the number of outlets of both traditional and modern retailers from stores to traditional markets, kiosks and table-tops. Leveraging on its local field team, Sagaci Research is able to conduct reliable fieldwork and to extrapolate the total number of store figures for each major African city and country.

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    Modern Grocery Retail across Africa (2015 Report – first edition)

    This publication provides a fact-based understanding of the modern grocery retail markets across the African continent

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    Outdoor Ad Tracking Nairobi January 2015

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Pharma Retail in Nigeria

    It provides key insights on the pharma/beauty retail market (including 2015 market estimates and update on legal changes) and detailed understanding of the market players. The report includes overview of the main market players and comprehensive profiles for the top three players (including average basket size, price points, store concept overview, sales area allocation, etc.).

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    Outdoor Ad Tracking Nairobi December 2014

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Outdoor Ad Tracking Nairobi November 2014

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Outdoor Ad Tracking Nairobi October 2014

    Outdoor traditional advertising such as billboard ads is a very popular and effective mean of communication in Africa with penetration rates reaching over 70% in some countries. Every month Sagaci Research publishes monthly reports tracking billboard ads in the major African cities. These publications target both companies interested in monitoring their market presence and players looking to enter a new African city  

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    Registered Vehicles in Ghana (key statistics on automotive market)

    Key facts and statistical data on the automotive market in Ghana, based on government registration statistics, and a primary survey conducted in August 2014 by Sagaci Research. Some of the key statistics include: total number of registered vehicles, breakdown by type, by brand and by city. Additionally information on market share for main brands and 4 most common brands is also available.

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    The urban Nigerian consumer (Full report – PDF)

    This report is part of our Consumer Profiles series covering all large cities across the African continent. It provides a detailed description of the consumption behavior of households across Nigeria urban cities (Abuja, Ibadan, Ilorin, Enugu, Lagos and Port Harcourt). It offers statistics and analyses on key topics including income and expenditures, equipment ownership and assets, savings and financial services, shopping behaviors / channel visited, mobile, Internet and TV behaviors,…

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