Kenyan supermarkets aim higher

With Nakumatt now a shadow of its former self SagaRetail news, rival supermarket chains like Naivas and Tuskys are taking over some of the anchor tenancies it has vacated in such high-end malls as Nairobi’s Capital Centre and seeking to appeal to more affluent consumers.

To this end, they are stocking their shelves with such products as specialty cheeses, salmon, premium chocolate and pet food, as well as widening their aisles in an effort to create a more spacious and relaxed shopping experience. Naivas chief commercial officer Willy Kimani commented that the range of products they stocked in these new stores was determined by the market profiles they conducted.

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