News

  • Why is doing periodical retail audits crucial for your business?

    A periodical retail audit is a critical component of any growth strategy for every FMCG category. It tells you where you and your competitors are in the market, so you can use it as a starting point to efficiently define an action plan and measure your improvements over time.   Shows you where you are

    Categories: FMCG - SagaTracker

  • (c) Chez Sonia Wine Bar in Nairobi
    Wine consumption across Africa – the French influence

    © Photo by @chez_sonia_wine_lovers in Nairobi, Kenya   Although the wine-making tradition is present in several regions of the continent (Morocco, Ethiopia, South Africa…), the data seems to show that the French have strongly influenced the consumption habits in other countries, as 8 out of the top 10 wine-consuming nations in Africa have a common history with

    Categories: Africa - Alcoholic drinks - SagaCube - Wine

  • Nigeria’s best quality food services

    SagaBrand, our unique brand-tracking tool, gives insight into how consumers’ perceptions of food service providers in Nigeria have changed throughout 2021. In our online panels run through SagaPoll, consumers were asked to rate brands that they are aware of which they believe represent ‘good’ and ‘poor’ quality. Coming in at #1 for good quality in

    Categories: Foodservice - Nigeria - SagaBrand

  • The ranking of key whisky players in Nairobi is moving

    The SagaTracker, our trade tracking tool, shows us that the Whisky scene in Nairobi has shifted during the second quarter of the year. When it comes to brand availability in the points of sale, Hunter’s Choice (local brand owned by KWAL) and Black & White (Diageo) continue to dominate in the first positions. However, Grant’s (William

    Categories: FMCG - Alcoholic drinks - SagaTracker - Kenya

  • Satisfaction across Financial Services in South Africa

    Capitec leads the way for consumer satisfaction for Financial Services in South Africa, coming in at #1 in our May 2021 rankings. Following not-so-closely behind are TymeBank #2 and FNB #3.     Likewise, Capitec also takes a significant lead in terms of recommendation score, which is to be expected given the high levels of

    Categories: SagaBrand - Sagaci Insights - Financial Services - South Africa

  • Supermarket brands in Kenya – consumers are listening

    Our latest brand tracking results in Kenya show that Carrefour has just overtaken Naivas in its #1 positive echo ranking, but most importantly, Quickmart has jumped up two positions into third place, rising from 72% to 80% in March and April respectively. This is a 95% statistically significant increase, proving their promotion of new store

    Categories: Retail - Supermarkets - SagaBrand - Retail & Shopping Malls - Kenya

  • Small household appliances in South Africa

    What about tracking category usage and purchasing habits?  We track those metrics on an ongoing basis across the African continent and aggregate that data into our data repository covering consumption and equipment-related topics across the African continent.  Looking today at small household appliances in South Africa. In South Africa, many households own a microwave and

    Categories: Appliances - SagaCube - Consumer - South Africa

  • Recommended financial services brands in Nigeria

    We are now tracking financial services brands in Nigeria and several fintechs / digital banks made it to the Top 10 in our May ranking of brands. 🏆 Zenith Bank comes out as the most recommended brand 🥇 followed by Piggyvest 🥈 and GT Bank 🥉. Other brands in our Top 10 include Carbon, Kuda,

    Categories: Nigeria - SagaBrand - FinTech - Financial Services

  • Preferred beauty and personal care brands in South Africa

    This month, we did pay a closer look at the preferred brands in the beauty & personal care category in South Africa. 🏆 Nivea comes out as the preferred brand 🥇 followed by Portia M 🥈 and Vaseline 🥉. Other brands in our Top 10 include Dove, Oh So Heavenly, Garnier, Dettol, TRESemmé, Avon and

    Categories: SagaBrand - Consumer - Beauty - South Africa

  • e-commerce brand tracking in Kenya

    🏆 BeautyClick #1 🥇 in our May 2021 ranking of e-commerce brands in Kenya in terms of satisfaction followed by Naivas.co.ke 🥈 and Jumia 🥉. Other brands in our Top 10 include Glovo, Uber Eats, MyDawa, Copia, Amazon, Jumia Food and Kilimall. BeautyClick was added in May to the list of brands we track, ahead

    Categories: Retail - Internet retail - e-commerce - SagaBrand - Kenya