• Sagaci Insights: SagaIncome and Socio-Demographics

    Finding accurate data on household income in Africa can be challenging due to such factors as inadequate national statistics and bouts of monetary instability. At Sagaci Research, we have leveraged our on-the-ground network, which conducts some 600,000 survey interviews annually, to create a more robust alternative – SagaIncome. Covering five of the continent´s most important cities (Accra, Dakar,

    Categories: Consumer - Ghana - Sagaci Insights - Kenya - Nigeria - Senegal - South Africa

  • Did You Know?

    The rapid adoption of mobile money has been the signature trend of the financial-services market in Nairobi over the past decade. Most consumers now use mobile payments, while less than half have a debit card. To see the full infogrpahic, click here

    Categories: Consumer - Sagaci Insights - Financial Services - Nigeria

  • Project Watch: Assessing the Nigerian Cement Market

    Our client, a global leader in building materials, was seeking to evaluate the geographical distribution of cement outlets and gain an overview of the cement market in a number of Nigerian states. To this end, we organised a retail census of the region, which has a population of almost 18 million and covers more than

    Categories: Consumer - Construction & Real Estate - Nigeria

  • How do Kenyans Bank?

    The rapid adoption of mobile money has been the signature trend of the Kenyan financial-services market over the past decade. Most consumers now use mobile payments, while less than half have a debit card. Sagaci Research´s new report, ‘How do Kenyans Bank?’ which is based on findings from 1,000 face-to-face interviews, provides data on brand awareness

    Categories: Uncategorised

  • Japanese Office Now Open

    Sagaci Research has opened a representative office in Japan. For more information on how we can help Japanese companies to thrive in African markets, contact

    Categories: Uncategorised

  • SagaTrade: Optimising the Crucial Last Mile of the Supply Chain

    SagaTrade, a syndicated database of consumer good outlets across key African cities, continues to evolve. Clients are using this tool to make more informed decisions and increase the efficiency of their supply chains from the warehouse to the store shelf. Apart from database subscriptions, we also customise add-ons tailored to the specific needs of clients to further enhance the

    Categories: Retail & Shopping Malls - Tanzania

  • Sagaci Insights: Financial Services in Ghana, Kenya, Nigeria and South Africa

    We recently published a series of reports covering the retail banking markets in Ghana, Kenya, Nigeria and South Africa, as well as a broader regional study covering all four countries. These provide data and insight on the penetration rates of financial products, the market for consumer credit and the competitive landscape.   What is the penetration rate of financial

    Categories: Consumer - Ghana - Financial Services - Kenya - Nigeria - South Africa

  • Uber and Taxify conquering Kampala moto-taxis

    Following African news with Sagaci Research! It is time for UberBoda, the first motorcycle service offering in Africa! Customers of Uber and Taxify in Kampala can now order up two-wheel transit by app. Who wants to be the first to try it? For our French readers: LeMondeAfrique

    Categories: Automotive - Uganda

  • The Sagaci Omnibus surveys reach Ethiopia and Senegal in March, and Ivory Coast, Cameroon and DR Congo in April

    Having expanded our coverage to include 13 different countries in Africa, we continue to run the Sagaci Omnibus with great success. Our next waves of Omnibus surveys feature: March 2nd: Ethiopia and Senegal April 13th: Ivory Coast, Cameroon and DR Congo The Sagaci Omnibus is a fast and cost-effective way to reach consumers in a number of

    Categories: Corporate news - Cameroon - Cote d'Ivoire - DR Congo - Ethiopia - Senegal

  • Featured project: Local advertising monitoring for consumer goods brands

    Sagaci Research recently completed a short project for a leading consumer goods brand, monitoring key messages in competitors’ advertising campaigns, as part of their strategy to roll out a multi-channel campaign across four different countries in Africa. In less than one week between the initial client brief and the report delivery, our local teams captured comprehensive

    Categories: Corporate news