News
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Going long on Africa: Despite the continent’s current economic travails, international investors are still betting on local FMCG brands to deliver
COVID-19’s economic shock has far outweighed its clinical impact in Africa The clinical impact of COVID-19 in Africa has been relatively mild in comparison to much of the rest of the world (as of today, there had been more deaths from COVID-19 in the UK than in the whole of Africa, according to official data).
22nd January 2021
Categories: Blog - FMCG - Private Equity - Consumer
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Donald Trump leaving the White House… a good thing for the USA but also for Africa!
Methodology Survey conducted on January 18-19, 2021 with 1,957 adults across 13 African countries: Benin, Cameroon, Côte d’Ivoire, Ethiopia, Ghana, Kenya, Mozambique, Nigeria, Senegal, South Africa, Tanzania, Togo, Uganda Results have been post-weighted to give similar weight to each one of the 13 countries. Follow @SagaciResearch Want to learn more about Sagaci Research unique
20th January 2021
Categories: Blog - Poll - Foreign Affairs
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Football legend Samuel Eto’o voted African of the Year
Retired Cameroonian football player Samuel Eto’o has been voted African of the Year by respondents across the continent who participated in a Sagaci Research SagaPoll survey. 39-year-old Eto’o enjoyed a stellar career over two decades that saw him score 293 goals in 587 professional games, win the Champions League three times, and be named African
15th January 2021
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From the bottom up: How three companies you have probably never heard of (and one you have) built strong brands in Africa by bypassing the affluent to focus on the mass market
While the economic impact of COVID-19 is hitting many African consumers hard, growth in demand for consumer goods, especially FMCG, remains robust, particularly from consumers at the bottom of the pyramid. Brands that cater to this segment are often national or regional, as international brands (with a few notable exceptions) often opt to focus on
13th January 2021
Categories: Blog - Africa - FMCG - Consumer - Sagaci Insights
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Green is the colour? Sagaci Research publishes new report on African attitudes to sustainability
Despite the fact they are very low polluters in per-capita terms, most African consumers are eager to do their bit to help preserve the environment Sagaci Research has just published a report entitled “Consumer Reflection on Sustainability Across Africa.” Based on 2,800 interviews conducted online with consumers across all income groups in five countries
15th December 2020
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Ranking of e-commerce players in Kenya based on “Positive Recommendation” in Q4 2020
2020 has been a challenging year for most Kenyan brands yet e-commerce players have been great winners in that odd context. Shopping habits have changed significantly and e-commerce players have greatly benefited from that context and from the limitation of physical movements. Sagaci Research, through its SagaBrand tracker tool, took a closer look at the
8th December 2020
Categories: Retail - Africa - e-commerce - SagaBrand - Kenya
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Contamination scare leads some Kenyan pet owners to spend more on dog food
Kenyan meat processor Farmer’s Choice Ltd. has reported a 30% increase in demand for its wet pet food, which is marketed under the brand names Team and Beef, website Sokodirectory.com reports. This follows media reports of dogs in Nairobi and elsewhere in the country falling ill and dying after consuming pet food contaminated with aflatoxins.
26th September 2020
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Covid-19 boosts demand for organic food in Morocco
Earlier this year, Morocco saw the introduction of some of the strictest lockdown measures in Africa as the authorities struggled to contain the spread of Covid-19, and Consonews.ma reports that the pandemic also impacted local consumption habits, with a surge in demand for organic food, albeit from quite a low base. Slim Kabbaj, president of
23rd September 2020
Categories: Retail - Supermarkets - Morocco
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MAF to open two Carrefour stores in Mombasa by the end of the year
Having opened eight Carrefour stores in Nairobi since it entered the Kenyan market in 2016, Majid al Futtaim (MAF), the banner’s East African franchisee, has now revealed plans to expand beyond the capital, with two branches set to open in Mombasa during November. These will be located in City Mall Nyali and Diani Centre Point
22nd September 2020
Categories: SagaRetail News - Retail - Supermarkets - Naivas - Carrefour
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Niger’s leading bottled water brand wants to become a “regional champion”
Founded in 2013, Niamey, Niger-based bottled water manufacturer Belvie has gone from start-up to local market leader in less than seven years and is now intent on replicating that success in neighbouring markets. Rohan Garg, co-founder and managing director of Belvie Beverages, said he spotted a gap in the market between cheap sachets of water
22nd September 2020
Categories: Non-alcoholic beverages