COUNTRY
SECTOR

    The KFC Index: Q2 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

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    Infographic: What is the favourite cocktail of Kenyans?

    A SagaPoll survey conducted online during May found that gin and tonic ties with the home-grown dawa (a local twist on the caipirinha) as the favourite cocktail of Kenyans, with men favouring the former and women the latter. Download Sagaci Research's FREE infographic to learn more.

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    Infographic: Impact of Covid-19 on Kenyan consumers

    Covid-19 has led Kenyans to shop more online but reduce their overall spending. Download Sagaci Research's FREE infographic to learn more.

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    The KFC Index: Q1 2020

    Sagaci Research's KFC Index uses the price of the eponymous restaurant's chicken buckets in more than 20 African countries to calculate whether local currencies are under- or overvalued vis-à-vis the US dollar. Download the free report to learn more.

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    Download our FREE infographic on internet use in Nigeria

    What do Nigerians like to do online? Which social networks do they use? What do they like to buy online? Discover the answers to these and other questions in this Sagaci Research inforgraphic.

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    The KFC Index - January 2020

    Created by Sagaci Research, the KFC Index is an informal way to gauge whether currencies in African countries are correctly valued. Download our free report to learn more about it.

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    Foodservice in Africa 2020

    This Market Report provides a comprehensive analysis of the African foodservice market - examining its dynamics; highlighting key international, regional, and national players; assessing markets segments and channels; and outlining emerging trends and likely future developments. It also leverages a Sagaci Research survey conducted in Nigeria earlier this year to assess consumer tastes and preferences in that country with regard to foodservice.

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    Modern Grocery Retail in Africa 2018: Report and Dataset

    This report contains data on the number of modern retail outlets (supermarkets and hypermarkets) and their overall sales for each of the 54 countries in Africa. Data on total grocery retail sales for each country is used to calculate the market share of modern retail.

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    How do Nigerians shop? Lagos purchasing habits: what, where and when? - May 2018

    An overview of the shopping patterns and consumption habits in Lagos, based on data collected from consumer interviews. 5 key themes: penetration, buyer profile, shopping locations, grocery shopping preferences, household goods and personal care.

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