This report contains survey data on monthly household income in Lagos, Africa´s most populous city. Capturing accurate data on household income can be challenging in the context of Africa, where macroeconomic modelling, top-down estimation and sweeping assumptions are frequently employed in an effort to compensate for shortcomings in data collection.
At Sagaci Research, we are committed to a more robust, bottom-up approach. Our Saga Income data set, which is based on in-person interviews with a stratified sample of more than 1,000 of the city´s inhabitants, covers income from both formal and informal sources. It provides key insight on the purchasing power of the more than 15 million consumers that call this mega-city home.
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This report explores the consumer banking landscape in Nigeria. Based on 1,000 + consumer interviews performed in Lagos, it includes detailed information about the consumer financial services market in the country and insights on topics such as financial products penetration, the credit landscape, mobile payments and the banking competitive landscape.
SagaIncome Nigeria: Household Income Distribution in Lagos (Full report – Pdf)